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Peloton - Fitness & Workouts icon

Peloton - Fitness & Workouts Play Store Revenue Estimate

Peloton Interactive, Inc · Health & Fitness

Kickstart your 2026 fitness goals with the Peloton App. Enjoy strength training, meditation, yoga, Pilates, walking, and easy-start ab workouts. Experience energetic classes on any bike, treadmill, rowing machine or during a walk outdoors. …

Google Play ★ 4.1 Free IAP 🎯 Opportunity 54 🔨 Clone 65
REV.NOW
Peloton - Fitness & Workouts icon
Peloton - Fitness & Workouts earns about
$640.4K/month
range $352.2K – $928.6K · $7.69M/year
Live data · refreshed every hour
Per Day
$21.3K
$11.7K – $31.0K
Per Week
$149.4K
$82.2K – $216.7K
Per Month
$640.4K
$352.2K – $928.6K
Per Year
$7.69M
$4.23M – $11.14M
Lifetime
$19.21M
$10.57M – $27.86M
Brand revenue ✓ Verified filing

Peloton - full brand revenue

Annual brand revenue (2024)
$2.7B/year
Fitness · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $8M/year of in-app revenue
Off-store revenue (everything else)
$2.7B/year
99% of total brand revenue

Peloton earns about $2.7B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Peloton - Fitness & Workouts

Auto-generated from this app's real revenue ($640.4K/month · $7.69M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

54/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$5
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$61.27/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • photo-to-data feature (camera + AI for instant value delivery)

⚡ Improve / fix

  • subscription is $61.27/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • camera input
  • AI vision API for analysis
  • food/exercise database
  • daily log + streaks
  • subscription paywall

💰 Pricing recommendation

Peloton - Fitness & Workouts charges ~$61.27/mo. Competitive entry: $36.76/mo or annual at $221/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Peloton - Fitness & Workouts for 30 days - here's what I'd do differently"
  • "Why Peloton - Fitness & Workouts costs $61.27/mo when ours costs $36.76"
  • "The health & fitness app Peloton - Fitness & Workouts won't tell you these 3 things"

Monetization

Subscription (~$61.27/mo, fitness-sub)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
8K
3.7M installs · 13.8% active · 1.5% pay
Profile: Fitness sub
In-App Purchases
  • Sub Subscription tier $12.99/month
  • Sub Subscription tier $289.00/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Released
Dec 20, 2018
Last Updated
Apr 24, 2026
Content Rating
Teen
Category
Health & Fitness
Price
Free
Currency
USD
Developer
Peloton Interactive, Inc

What's new

This release includes under-the-hood improvements to make the Peloton App faster, more reliable, and power future features.

Fun Numbers - share these

$0
every second
$15
every minute
$889
every hour
$21.3K
every day
  • ☕ Buys 4K $5 coffees every day
  • 👨‍💻 Pays for 43 senior engineer salaries per year
  • 🚗 Earns enough for 183 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 20 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
3.7M
Reported: 1,000,000+
Active Users (MAU est.)
515K
13.8% of installs · fitness-sub profile benchmark · cumulative-install decay × 0.5
Rating
4.06 ★
6K reviews
Monetization
Subscription (~$61.27/mo, fitness-sub)
IAP: $12.99 - $289.00 per item

Rating Distribution

5★
10K
4★
1K
3★
739
2★
714
1★
2K

Compare Peloton - Fitness & Workouts or explore similar apps

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Frequently Asked About Peloton - Fitness & Workouts

How much money does Peloton - Fitness & Workouts make on Google Play?
Peloton - Fitness & Workouts has an estimated Play Store revenue of $640.4K per month (~$7.69M per year, $21.3K per day) with a likely range of $352.2K to $928.6K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Peloton - Fitness & Workouts get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Peloton - Fitness & Workouts reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 3.7M total downloads and 515K monthly active users on Android.
Is Peloton - Fitness & Workouts a top grossing Android app and what is its Play Store rank?
Peloton - Fitness & Workouts is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Peloton - Fitness & Workouts Play Store revenue estimated?
Rev.now estimates Peloton - Fitness & Workouts Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($12.99 - $289.00 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Peloton - Fitness & Workouts offer on Android?
Peloton - Fitness & Workouts offers in-app purchases ($12.99 - $289.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Peloton - Fitness & Workouts Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Peloton - Fitness & Workouts side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Peloton - Fitness & Workouts?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Peloton - Fitness & Workouts. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.