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REV.NOW
Photoshop Express Photo Editor earns about
$5.16M/month
range $2.84M – $7.48M · $61.93M/year
Live data · refreshed every hour
Per Day
$172.0K
$94.6K – $249.4K
Per Week
$1.20M
$662.3K – $1.75M
Per Month
$5.16M
$2.84M – $7.48M
Per Year
$61.93M
$34.06M – $89.80M
Lifetime
$154.82M
$85.15M – $224.50M
Brand revenue
✓ Verified filing
Adobe - full brand revenue
Annual brand revenue (2024)
$21.5B/year
App Store / Play Store share
1%
≈ $62M/year of in-app revenue
Off-store revenue (everything else)
$21.4B/year
99% of total brand revenue
Adobe earns about $21.5B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Photoshop Express Photo Editor
Auto-generated from this app's real revenue ($5.16M/month · $61.93M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$17.29/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $17.29/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Photoshop Express Photo Editor charges ~$17.29/mo. Competitive entry: $10.37/mo or annual at $62/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered PhotographySmart : Photography Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Photoshop Express Photo Editor for 30 days - here's what I'd do differently"
- "Why Photoshop Express Photo Editor costs $17.29/mo when ours costs $10.37"
- "The photography app Photoshop Express Photo Editor won't tell you these 3 things"
Monetization
Subscription (~$17.29/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
299.3M installs · 4.4% active · 1.6% pay
In-App Purchases
- Sub Subscription tier $2.99/month
- Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 18.0.25
- Last Updated
- Apr 2, 2026
- Content Rating
- Everyone
- Category
- Photography
- Price
- Free
- Currency
- USD
- Developer
- Adobe
What's new in v18.0.25
Edit videos with new aesthetic Looks.
Replace your photo's background by uploading an image.
Retouching got a glow-up with an upgraded heal feature to quickly touch out blemishes.
Try a new look with our eye makeup, lipstick and hair color tools.
Tap into your inner artist and add your own doodles to your images.
We have also improved app performance to ensure that your experience is as smooth as ever.
Fun Numbers - share these
$2
every second
$119
every minute
$7.2K
every hour
$172.0K
every day
- ☕ Buys 34K $5 coffees every day
- 👨💻 Pays for 344 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
299.3M
Reported: 100,000,000+
Active Users (MAU est.)
13.2M
4.4% of installs · PHOTOGRAPHY category benchmark · cumulative-install decay × 0.14
Rating
4.55 ★
59K reviews
Monetization
Subscription (~$17.29/mo)
IAP: $2.99 - $99.99 per item
Rating Distribution
5★
2.0M
4★
339K
3★
111K
2★
35K
1★
124K
Compare Photoshop Express Photo Editor or explore similar apps
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Frequently Asked About Photoshop Express Photo Editor
How much money does Photoshop Express Photo Editor make on Google Play? ⌄
Photoshop Express Photo Editor has an estimated Play Store revenue of $5.16M per month (~$61.93M per year, $172.0K per day) with a likely range of $2.84M to $7.48M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Photoshop Express Photo Editor get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Photoshop Express Photo Editor reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 299.3M total downloads and 13.2M monthly active users on Android.
Is Photoshop Express Photo Editor a top grossing Android app and what is its Play Store rank? ⌄
Photoshop Express Photo Editor is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Photoshop Express Photo Editor Play Store revenue estimated? ⌄
Rev.now estimates Photoshop Express Photo Editor Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($2.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Photography category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Photoshop Express Photo Editor offer on Android? ⌄
Photoshop Express Photo Editor offers in-app purchases ($2.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Photoshop Express Photo Editor Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Photoshop Express Photo Editor side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Photoshop Express Photo Editor? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Photoshop Express Photo Editor. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
