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Puzzles & Survival Play Store Revenue Estimate

37GAMES · Strategy

Match-3 Puzzle meets Strategy! Solve the mysteries and build an impenetrable sanctuary. The future of humanity is in your hands. Tip: Use your brain to defend your brain! --APOCALYPTIC FEATURES-- ※ STRATEGY + MATCH-3※ - Solve puzzles to ki…

Google Play ★ 4.5 Free IAP 🎯 Opportunity 51 🔨 Clone 70
REV.NOW
Puzzles & Survival icon
Puzzles & Survival earns about
$149.0K/month
range $82.0K – $216.1K · $1.79M/year
Live data · refreshed every hour
Per Day
$5.0K
$2.7K – $7.2K
Per Week
$34.8K
$19.1K – $50.4K
Per Month
$149.0K
$82.0K – $216.1K
Per Year
$1.79M
$983.5K – $2.59M
Lifetime
$4.47M
$2.46M – $6.48M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Puzzles & Survival

Auto-generated from this app's real revenue ($149.0K/month · $1.79M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

51/100
Opportunity
Decent target
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$14.07/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $14.07/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Puzzles & Survival is at $14.07/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Strategy
  • Smart : Strategy Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Puzzles & Survival for 30 days - here's what I'd do differently"
  • "Why Puzzles & Survival costs $14.07/mo when ours costs $8.44"
  • "The strategy app Puzzles & Survival won't tell you these 3 things"

Monetization

Free game · IAP-driven (0 packs, ~$0.30/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
8K
39.5M installs · 3.5% active · 0.6% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $199.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
7.0.255
Released
Oct 2, 2020
Last Updated
Apr 24, 2026
Required OS
7.0
Content Rating
Teen
Category
Strategy
Price
Free
Currency
USD
Developer
37GAMES

What's new in v7.0.255

Brand-new version now live
[New Content] Quick City Defense repair! Fully restore with just one tap. Increase City DEF lost per defeat.
[Optimizations] Enhanced Return rewards. Greatly boosted comeback event rewards to help Commanders rejoin the battlefield as soon as possible.
[Optimizations] Auto income collection. Some Pass events now auto-claim rewards. Alongside with the Event Calendar, you never miss out again!

Fun Numbers - share these

$0
every second
$3
every minute
$207
every hour
$5.0K
every day
  • ☕ Buys 993 $5 coffees every day
  • 👨‍💻 Pays for 10 senior engineer salaries per year
  • 🚗 Earns enough for 43 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 87 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
39.5M
Reported: 10,000,000+
Active Users (MAU est.)
1.4M
3.5% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.49 ★
31K reviews
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)
IAP: $0.99 - $199.99 per item

Rating Distribution

5★
255K
4★
51K
3★
9K
2★
5K
1★
23K

Compare Puzzles & Survival or explore similar apps

Strategy · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Puzzles & Survival

How much money does Puzzles & Survival make on Google Play?
Puzzles & Survival has an estimated Play Store revenue of $149.0K per month (~$1.79M per year, $5.0K per day) with a likely range of $82.0K to $216.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Puzzles & Survival get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Puzzles & Survival reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 39.5M total downloads and 1.4M monthly active users on Android.
Is Puzzles & Survival a top grossing Android app and what is its Play Store rank?
Puzzles & Survival is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Puzzles & Survival Play Store revenue estimated?
Rev.now estimates Puzzles & Survival Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $199.99 per item), ad monetization (eCPM × impressions × MAU) and the Strategy category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Puzzles & Survival offer on Android?
Puzzles & Survival offers in-app purchases ($0.99 - $199.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Puzzles & Survival Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Puzzles & Survival side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Puzzles & Survival?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Puzzles & Survival. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.