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Squid: Take Notes, Markup PDFs icon

Squid: Take Notes, Markup PDFs Play Store Revenue Estimate

Steadfast Innovation, LLC · Productivity

Transform your note-taking experience with Squid! For over 12 years, Squid has been a trusted app with over 12 million installs, helping users replace paper, save money, and reduce waste. Write just like you would on paper on your Android t…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 62 🔨 Clone 75
REV.NOW
Squid: Take Notes, Markup PDFs icon
Squid: Take Notes, Markup PDFs earns about
$143.7K/month
range $79.0K – $208.3K · $1.72M/year
Live data · refreshed every hour
Per Day
$4.8K
$2.6K – $6.9K
Per Week
$33.5K
$18.4K – $48.6K
Per Month
$143.7K
$79.0K – $208.3K
Per Year
$1.72M
$948.1K – $2.50M
Lifetime
$4.31M
$2.37M – $6.25M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Squid: Take Notes, Markup PDFs

Auto-generated from this app's real revenue ($143.7K/month · $1.72M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

62/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$3.87/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Squid: Take Notes, Markup PDFs is at $3.87/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Squid: Take Notes, Markup PDFs for 30 days - here's what I'd do differently"
  • "Why Squid: Take Notes, Markup PDFs costs $3.87/mo when ours costs $2.32"
  • "The productivity app Squid: Take Notes, Markup PDFs won't tell you these 3 things"

Monetization

Subscription (~$3.87/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
27K
12.0M installs · 8.6% active · 2.6% pay
In-App Purchases
  • Sub Subscription tier $1.00/month
  • Sub Subscription tier $14.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Released
Mar 28, 2012
Last Updated
Feb 1, 2026
Content Rating
Everyone
Category
Productivity
Price
Free
Currency
USD
Developer
Steadfast Innovation, LLC

What's new

Squid is over 10 years old! We’ve been working hard on some big updates, which we've coined "Squid10". Squid10 is not yet fully featured and is available via opt-in to get your feedback and make improvements. Just tap "Try Squid10" and be sure to send us your feedback!
Latest Highlights
• Improved support for Android 15+
• Improved local backup process
• Fixed several PDF rendering issues and crashes
• Updated translations
• Misc bug fixes and improvements
Full changelog: http://goo.gl/EsAlNK

Fun Numbers - share these

$0
every second
$3
every minute
$200
every hour
$4.8K
every day
  • ☕ Buys 958 $5 coffees every day
  • 👨‍💻 Pays for 10 senior engineer salaries per year
  • 🚗 Earns enough for 41 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 90 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
12.0M
Reported: 10,000,000+
Active Users (MAU est.)
1.0M
8.6% of installs · PRODUCTIVITY category benchmark · cumulative-install decay × 0.3
Rating
4.12 ★
6K reviews
Monetization
Subscription (~$3.87/mo)
IAP: $1.00 - $14.99 per item

Rating Distribution

5★
45K
4★
10K
3★
4K
2★
3K
1★
9K

Compare Squid: Take Notes, Markup PDFs or explore similar apps

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Frequently Asked About Squid: Take Notes, Markup PDFs

How much money does Squid: Take Notes, Markup PDFs make on Google Play?
Squid: Take Notes, Markup PDFs has an estimated Play Store revenue of $143.7K per month (~$1.72M per year, $4.8K per day) with a likely range of $79.0K to $208.3K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Squid: Take Notes, Markup PDFs get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Squid: Take Notes, Markup PDFs reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 12.0M total downloads and 1.0M monthly active users on Android.
Is Squid: Take Notes, Markup PDFs a top grossing Android app and what is its Play Store rank?
Squid: Take Notes, Markup PDFs is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Squid: Take Notes, Markup PDFs Play Store revenue estimated?
Rev.now estimates Squid: Take Notes, Markup PDFs Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($1.00 - $14.99 per item), ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Squid: Take Notes, Markup PDFs offer on Android?
Squid: Take Notes, Markup PDFs offers in-app purchases ($1.00 - $14.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Squid: Take Notes, Markup PDFs Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Squid: Take Notes, Markup PDFs side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Squid: Take Notes, Markup PDFs?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Squid: Take Notes, Markup PDFs. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.