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Super Mario Run icon

Super Mario Run Play Store Revenue Estimate

Nintendo Co., Ltd. · Action

A new kind of Mario game that you can play with one hand. You control Mario by tapping as he constantly runs forward. You time your taps to pull off stylish jumps, midair spins, and wall jumps to gather coins and reach the goal! Super Mar…

Google Play ★ 3.9 Free IAP 🎯 Opportunity 65 🔨 Clone 60
REV.NOW
Super Mario Run icon
Super Mario Run earns about
$925.8K/month
range $509.2K – $1.34M · $11.11M/year
Live data · refreshed every hour
Per Day
$30.9K
$17.0K – $44.7K
Per Week
$216.0K
$118.8K – $313.2K
Per Month
$925.8K
$509.2K – $1.34M
Per Year
$11.11M
$6.11M – $16.11M
Lifetime
$27.77M
$15.28M – $40.27M
Brand revenue ✓ Verified filing

Nintendo - full brand revenue

Annual brand revenue (2024)
$11.0B/year
Gaming · Nintendo annual report
App Store / Play Store share
1%
≈ $11M/year of in-app revenue
Off-store revenue (everything else)
$11.0B/year
99% of total brand revenue

Nintendo earns about $11.0B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Super Mario Run

Auto-generated from this app's real revenue ($925.8K/month · $11.11M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

65/100
Opportunity
Decent target
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.9 - read /intelligence/reviews/android/super-mario-run/ to mine the top complaints

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Super Mario Run is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Action
  • Smart : Action Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Super Mario Run for 30 days - here's what I'd do differently"
  • "Why Super Mario Run costs $9.99/mo when ours costs $5.99"
  • "The action app Super Mario Run won't tell you these 3 things"

Monetization

Free + IAP (tiers not exposed by store)
Revenue mix (estimated)
  • In-app purchases ~62%
  • Ads ~38%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases
$4.99 per item
Range reported by Google Play.

App Details

Pulled from Google Play
Current Version
3.4.0
Released
Mar 22, 2017
Last Updated
Mar 13, 2026
Required OS
6.0
Content Rating
Everyone
Category
Action
Price
Free
Currency
USD
Developer
Nintendo Co., Ltd.

What's new in v3.4.0

・Added features for an event.
・Various bug fixes.

Fun Numbers - share these

$0
every second
$21
every minute
$1.3K
every hour
$30.9K
every day
  • ☕ Buys 6K $5 coffees every day
  • 👨‍💻 Pays for 62 senior engineer salaries per year
  • 🚗 Earns enough for 265 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 14 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
275.0M
Reported: 100,000,000+
Active Users (MAU est.)
4.4M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
3.89 ★
91K reviews
Monetization
Free + IAP (tiers not exposed by store)
IAP: $4.99 per item

Rating Distribution

5★
992K
4★
170K
3★
127K
2★
87K
1★
292K

Compare Super Mario Run or explore similar apps

Action · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Super Mario Run

How much money does Super Mario Run make on Google Play?
Super Mario Run has an estimated Play Store revenue of $925.8K per month (~$11.11M per year, $30.9K per day) with a likely range of $509.2K to $1.34M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Super Mario Run get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Super Mario Run reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 275.0M total downloads and 4.4M monthly active users on Android.
Is Super Mario Run a top grossing Android app and what is its Play Store rank?
Super Mario Run is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Super Mario Run Play Store revenue estimated?
Rev.now estimates Super Mario Run Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($4.99 per item), ad monetization (eCPM × impressions × MAU) and the Action category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Super Mario Run offer on Android?
Super Mario Run offers in-app purchases ($4.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Super Mario Run Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Super Mario Run side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Super Mario Run?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Super Mario Run. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.