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REV.NOW
Themes earns about
$5.95M/month
range $3.27M – $8.62M · $71.36M/year
Live data · refreshed every hour
Per Day
$198.2K
$109.0K – $287.4K
Per Week
$1.39M
$763.1K – $2.01M
Per Month
$5.95M
$3.27M – $8.62M
Per Year
$71.36M
$39.25M – $103.47M
Lifetime
$178.39M
$98.11M – $258.66M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Themes
Auto-generated from this app's real revenue ($5.95M/month · $71.36M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
65/100
Opportunity
75/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$4.70/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Themes is at $4.70/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered EntertainmentSmart : Entertainment Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Themes for 30 days - here's what I'd do differently"
- "Why Themes costs $4.70/mo when ours costs $2.82"
- "The entertainment app Themes won't tell you these 3 things"
Monetization
Subscription (~$4.70/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.6B installs · 1.7% active · 3.4% pay
In-App Purchases
- Sub Subscription tier $0.49/month
- Sub Subscription tier $44.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 19.9.7.0
- Released
- Jul 28, 2021
- Last Updated
- Apr 21, 2026
- Required OS
- 8.1
- Content Rating
- Everyone
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Developer
- vivo Mobile Communication Co., Ltd.
What's new in v19.9.7.0
Themes Catalog- This app is a collection of quality themes for your phone.
Fun Numbers - share these
$2
every second
$138
every minute
$8.3K
every hour
$198.2K
every day
- ☕ Buys 40K $5 coffees every day
- 👨💻 Pays for 396 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
1.6B
Reported: 1,000,000,000+
Active Users (MAU est.)
26.7M
1.7% of installs · ENTERTAINMENT category benchmark · cumulative-install decay × 0.06
Rating
4.13 ★
81 reviews
Monetization
Subscription (~$4.70/mo)
IAP: $0.49 - $44.99 per item
Rating Distribution
5★
146K
4★
8K
3★
8K
2★
2K
1★
36K
Compare Themes or explore similar apps
Entertainment · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Themes
How much money does Themes make on Google Play? ⌄
Themes has an estimated Play Store revenue of $5.95M per month (~$71.36M per year, $198.2K per day) with a likely range of $3.27M to $8.62M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Themes get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Themes reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.6B total downloads and 26.7M monthly active users on Android.
Is Themes a top grossing Android app and what is its Play Store rank? ⌄
Themes is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Themes Play Store revenue estimated? ⌄
Rev.now estimates Themes Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.49 - $44.99 per item), ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Themes offer on Android? ⌄
Themes offers in-app purchases ($0.49 - $44.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Themes Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Themes side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Themes? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Themes. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
