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REV.NOW
Township earns about
$254.2K/month
range $139.8K – $368.6K · $3.05M/year
Live data · refreshed every hour
Per Day
$8.5K
$4.7K – $12.3K
Per Week
$59.3K
$32.6K – $86.0K
Per Month
$254.2K
$139.8K – $368.6K
Per Year
$3.05M
$1.68M – $4.42M
Lifetime
$7.63M
$4.19M – $11.06M
Brand revenue
📰 Reported
Playrix - full brand revenue
Annual brand revenue (2023)
$1.8B/year
App Store / Play Store share
1%
≈ $3M/year of in-app revenue
Off-store revenue (everything else)
$1.8B/year
99% of total brand revenue
Playrix earns about $1.8B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Township
Auto-generated from this app's real revenue ($254.2K/month · $3.05M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
25/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$12.19/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.19/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Township is at $12.19/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered CasualSmart : Casual Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Township for 30 days - here's what I'd do differently"
- "Why Township costs $12.19/mo when ours costs $7.31"
- "The casual app Township won't tell you these 3 things"
Monetization
Free casual game · ad-supported (~$0.04/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
505.6M installs · 2.8% active · 0.1% pay
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $149.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Nov 8, 2013
- Last Updated
- Jun 22, 2026
- Required OS
- 5.0
- Content Rating
- Everyone
- Category
- Casual
- Price
- Free
- Currency
- USD
- Developer
- Playrix
What's new
New card collection
* Complete the Beach Collection to get a unique badge!
Season Adventures:
* Win resources to develop and decorate your town with the Voyage and Summer Passes!
Thrilling new adventures:
* Help Rachel find a legendary jewel!
* Uncover an old estate's mysteries with Richard!
Also featuring:
* Trips to Greece and Hawaii in the new regatta seasons!
* New match-3 element: Frogs!
* New town building: the Pottery Studio!
Fun Numbers - share these
$0
every second
$6
every minute
$353
every hour
$8.5K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 17 senior engineer salaries per year
- 🚗 Earns enough for 73 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 51 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
505.6M
Reported: 500,000,000+
Active Users (MAU est.)
14.2M
2.8% of installs · GAME_CASUAL (mapped to GAME) category benchmark · cumulative-install decay × 0.14
Rating
4.69 ★
372K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.99 - $149.99 per item
Rating Distribution
5★
11.2M
4★
589K
3★
184K
2★
142K
1★
641K
Compare Township or explore similar apps
Casual · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Township
How much money does Township make on Google Play? ⌄
Township has an estimated Play Store revenue of $254.2K per month (~$3.05M per year, $8.5K per day) with a likely range of $139.8K to $368.6K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Township get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Township reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 505.6M total downloads and 14.2M monthly active users on Android.
Is Township a top grossing Android app and what is its Play Store rank? ⌄
Township is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Township Play Store revenue estimated? ⌄
Rev.now estimates Township Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $149.99 per item), ad monetization (eCPM × impressions × MAU) and the Casual category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Township offer on Android? ⌄
Township offers in-app purchases ($0.99 - $149.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Township Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Township side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Township? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Township. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
