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Vimeo Play Store Revenue Estimate

Vimeo.com, Inc. · Entertainment

Watch videos in HD plus all the video tools you need, and no ads: upload, screen record, live stream, edit, collaborate, share, and manage your videos. Upload gorgeous, ad-free videos HD, follow the world’s best creators, and discover amaz…

Google Play ★ 3.4 Free IAP 🎯 Opportunity 79 🔨 Clone 30
REV.NOW
Vimeo icon
Vimeo earns about
$1.25M/month
range $689.4K – $1.82M · $15.04M/year
Live data · refreshed every hour
Per Day
$41.8K
$23.0K – $60.6K
Per Week
$292.5K
$160.9K – $424.1K
Per Month
$1.25M
$689.4K – $1.82M
Per Year
$15.04M
$8.27M – $21.81M
Lifetime
$37.60M
$20.68M – $54.52M
Brand revenue ✓ Verified filing

Vimeo - full brand revenue

Annual brand revenue (2024)
$420M/year
Video · SEC 10-K FY2024
App Store / Play Store share
4%
≈ $15M/year of in-app revenue
Off-store revenue (everything else)
$405M/year
96% of total brand revenue

Vimeo earns about $420M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Vimeo

Auto-generated from this app's real revenue ($1.25M/month · $15.04M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

79/100
Opportunity
Strong clone target
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$29.85/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.4 - read /intelligence/reviews/android/vimeo/ to mine the top complaints
  • subscription is $29.85/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Vimeo charges ~$29.85/mo. Competitive entry: $17.91/mo or annual at $107/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Entertainment
  • Smart : Entertainment Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Vimeo for 30 days - here's what I'd do differently"
  • "Why Vimeo costs $29.85/mo when ours costs $17.91"
  • "The entertainment app Vimeo won't tell you these 3 things"

Monetization

Subscription (~$29.85/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
30K
38.5M installs · 7.9% active · 1.0% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $900.00/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
11.12.4
Released
Jan 9, 2012
Last Updated
Apr 13, 2026
Required OS
8.0
Content Rating
Teen
Category
Entertainment
Price
Free
Currency
USD
Developer
Vimeo.com, Inc.

What's new in v11.12.4

Introducing powerful new tools for one-take video creation.
• AI script generator: Develop scripts in seconds by inputting an idea into our AI-powered script generator.
• Record with built-in teleprompter: Keep your script on-screen while you record your video, so you can speak naturally to the camera
• Text-based video editing: Edit errors, "ums," and long pauses out of your videos by simply editing your video transcript.

Fun Numbers - share these

$0
every second
$29
every minute
$1.7K
every hour
$41.8K
every day
  • ☕ Buys 8K $5 coffees every day
  • 👨‍💻 Pays for 84 senior engineer salaries per year
  • 🚗 Earns enough for 358 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 10 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
38.5M
Reported: 10,000,000+
Active Users (MAU est.)
3.0M
7.9% of installs · ENTERTAINMENT category benchmark · cumulative-install decay × 0.3
Rating
3.43 ★
10K reviews
Monetization
Subscription (~$29.85/mo)
IAP: $0.99 - $900.00 per item

Rating Distribution

5★
69K
4★
12K
3★
10K
2★
9K
1★
41K

Compare Vimeo or explore similar apps

Entertainment · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Vimeo

How much money does Vimeo make on Google Play?
Vimeo has an estimated Play Store revenue of $1.25M per month (~$15.04M per year, $41.8K per day) with a likely range of $689.4K to $1.82M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Vimeo get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Vimeo reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 38.5M total downloads and 3.0M monthly active users on Android.
Is Vimeo a top grossing Android app and what is its Play Store rank?
Vimeo is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Vimeo Play Store revenue estimated?
Rev.now estimates Vimeo Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $900.00 per item), ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Vimeo offer on Android?
Vimeo offers in-app purchases ($0.99 - $900.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Vimeo Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Vimeo side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Vimeo?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Vimeo. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.