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REV.NOW
Ancestry: Family History & DNA earns about
$3.57M/month
range $1.96M – $5.18M · $42.84M/year
Live data · refreshed every hour
Per Day
$119.0K
$65.5K – $172.6K
Per Week
$833.0K
$458.2K – $1.21M
Per Month
$3.57M
$1.96M – $5.18M
Per Year
$42.84M
$23.56M – $62.12M
Lifetime
$107.10M
$58.91M – $155.30M
Brand revenue
📰 Reported
Ancestry.com - full brand revenue
Annual brand revenue (2022)
$1.0B/year
App Store / Play Store share
4%
≈ $43M/year of in-app revenue
Off-store revenue (everything else)
$957M/year
96% of total brand revenue
Ancestry.com earns about $1.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Ancestry: Family History & DNA
Auto-generated from this app's real revenue ($3.57M/month · $42.84M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Ancestry: Family History & DNA charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered ReferenceSmart : Reference Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Ancestry: Family History & DNA for 30 days - here's what I'd do differently"
- "Why Ancestry: Family History & DNA costs $19.99/mo when ours costs $11.99"
- "The reference app Ancestry: Family History & DNA won't tell you these 3 things"
Monetization
Subscription (~$19.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
93.1M installs · 5.9% active · 2.3% pay
In-App Purchases 3
- Subscription U.S. Discovery2 tiers $19.99 – $24.99 range
- Subscription World Explorer2 tiers $34.99 – $39.99 range
- One-timeest. Just this record $1.99 one-time
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 18.12
- Released
- Jan 19, 2010
- Last Updated
- Jun 24, 2026
- File Size
- 530.8 MB
- Required OS
- 18.0
- Content Rating
- 12+
- Category
- Reference
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Italian, NB, Polish, Portuguese, Spanish, Swedish
- Developer
- Ancestry.com
What's new in v18.12
Bug fixes
Fun Numbers - share these
$1
every second
$83
every minute
$5.0K
every hour
$119.0K
every day
- ☕ Buys 24K $5 coffees every day
- 👨💻 Pays for 238 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
93.1M
estimated from 620,509 ratings
Active Users (MAU est.)
5.5M
5.9% of installs · default benchmark · iOS large-install decay × 0.5
Rating
4.77 ★
621K reviews
Monetization
Subscription (~$19.99/mo)
Rating Distribution
5★
534K
4★
56K
3★
16K
2★
5K
1★
10K
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Frequently Asked About Ancestry: Family History & DNA
How much money does Ancestry: Family History & DNA make on the App Store? ⌄
Ancestry: Family History & DNA has an estimated App Store revenue of $3.57M per month (~$42.84M per year, $119.0K per day) with a likely range of $1.96M to $5.18M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Ancestry: Family History & DNA get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (621K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 93.1M total iOS downloads for Ancestry: Family History & DNA - and roughly 5.5M monthly active users on iPhone and iPad.
Is Ancestry: Family History & DNA a top grossing iOS app and what is its App Store rank? ⌄
Ancestry: Family History & DNA is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Ancestry: Family History & DNA compares to other highest-grossing iPhone and iPad apps.
How is Ancestry: Family History & DNA App Store revenue estimated? ⌄
Rev.now estimates Ancestry: Family History & DNA App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Reference category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Ancestry: Family History & DNA offer on iOS? ⌄
Ancestry: Family History & DNA offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Ancestry: Family History & DNA App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Ancestry: Family History & DNA side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Ancestry: Family History & DNA? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Ancestry: Family History & DNA. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
