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Apple Store App Store Revenue Estimate

Apple · Shopping

The Apple Store app is the most personalized and seamless way to browse, learn about, and shop the latest Apple products, no matter where you are. DISCOVER WHAT’S NEW IN THE PRODUCTS TAB Explore product recommendations that are tailored …

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Apple Store earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Apple Inc. - full brand revenue

Annual brand revenue (2024)
$391B/year
Consumer Electronics & Services · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$391B/year
99% of total brand revenue

Apple Inc. earns about $391B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$1.65 ARPU
Per-MAU revenue from category benchmark ($0.30–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
6.7.5
Released
Jun 15, 2010
Last Updated
Apr 9, 2026
File Size
134.6 MB
Required OS
18.0
Content Rating
4+
Category
Shopping
Price
Free
Currency
USD
Languages
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hindi, Hungarian, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
Developer
Apple

What's new in v6.7.5

- Various improvements and performance enhancements.

Fun Numbers - share these

$0
every second
$0
every minute
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every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
24.2M
estimated from 161,272 ratings
Active Users (MAU est.)
4.0M
16.7% of installs · SHOPPING category benchmark
Rating
3.50 ★
161K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
67K
4★
26K
3★
21K
2★
18K
1★
30K

Compare Apple Store or explore similar apps

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Frequently Asked About Apple Store

How much money does Apple Store make on the App Store?
Apple Store has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Apple Store get?
Apple does not publish exact App Store download counts. Using public ratings (161K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 24.2M total iOS downloads for Apple Store - and roughly 4.0M monthly active users on iPhone and iPad.
Is Apple Store a top grossing iOS app and what is its App Store rank?
Apple Store is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Apple Store compares to other highest-grossing iPhone and iPad apps.
How is Apple Store App Store revenue estimated?
Rev.now estimates Apple Store App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Apple Store offer on iOS?
Apple Store currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Apple Store App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Apple Store side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Apple Store?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Apple Store. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.