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Babbel - Language Learning App Store Revenue Estimate

Babbel GmbH · Education

Speak a new language with confidence - get Babbel, the award-winning app built by 200+ language experts and trusted by millions worldwide. Learn a new language faster with bite-sized lessons designed to fit your everyday life. With Babbel’…

App Store ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 65
REV.NOW
Babbel - Language Learning icon
Babbel - Language Learning earns about
$8.40M/month
range $4.62M – $12.19M · $100.85M/year
Live data · refreshed every hour
Per Day
$280.1K
$154.1K – $406.2K
Per Week
$1.96M
$1.08M – $2.84M
Per Month
$8.40M
$4.62M – $12.19M
Per Year
$100.85M
$55.47M – $146.23M
Lifetime
$252.11M
$138.66M – $365.57M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Babbel - Language Learning

Auto-generated from this app's real revenue ($8.40M/month · $100.85M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.50/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • streaks + daily reminders for retention

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • lesson content (curated)
  • streak tracker
  • XP/level system
  • audio playback
  • subscription paywall

💰 Pricing recommendation

Babbel - Language Learning is at $7.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Education
  • Smart : Education Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Babbel - Language Learning for 30 days - here's what I'd do differently"
  • "Why Babbel - Language Learning costs $7.50/mo when ours costs $4.50"
  • "The education app Babbel - Language Learning won't tell you these 3 things"

Monetization

Subscription (~$7.50/mo, language)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
807K
110.2M installs · 25.2% active · 2.9% pay
Profile: Language
In-App Purchases 9
  • Monthly Mexican Spanish - 1-month plan $17.99 /month
  • Monthly Spanish 1 month $17.99 /month
  • Monthly French 1 month $17.99 /month
  • Monthly Italian 1 month $17.99 /month
  • Monthly Learn Spanish - 3-month plan $45.99 /month
  • Monthly Mexican Spanish - 3-month plan $45.99 /month
  • Monthly Learn French - 3-month plan $45.99 /month
  • Monthly All Languages - 12-month plan $107.99 /month
9 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
21.99.0
Released
Jun 11, 2014
Last Updated
May 7, 2026
File Size
217.1 MB
Required OS
16.0
Content Rating
12+
Category
Education
Price
Free
Currency
USD
Languages
English, French, German, Italian, Polish, Portuguese, Spanish, Swedish, Ukrainian
Developer
Babbel GmbH

What's new in v21.99.0

It's time to update your Babbel app! Why? Because we've added new learning content that will help you reach your goal even faster! And yep, we also removed a few bugs. Enjoy this latest version and thanks for learning with us!
Questions? Email us at support-mobile@babbel.com

Fun Numbers - share these

$3
every second
$195
every minute
$11.7K
every hour
$280.1K
every day
  • ☕ Buys 56K $5 coffees every day
  • 👨‍💻 Pays for 560 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
110.2M
estimated from 734,721 ratings
Active Users (MAU est.)
27.8M
25.2% of installs · language profile benchmark
Rating
4.72 ★
735K reviews
Monetization
Subscription (~$7.50/mo, language)

Rating Distribution

5★
606K
4★
83K
3★
28K
2★
7K
1★
11K

Compare Babbel - Language Learning or explore similar apps

Education · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Babbel - Language Learning

How much money does Babbel - Language Learning make on the App Store?
Babbel - Language Learning has an estimated App Store revenue of $8.40M per month (~$100.85M per year, $280.1K per day) with a likely range of $4.62M to $12.19M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Babbel - Language Learning get?
Apple does not publish exact App Store download counts. Using public ratings (735K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 110.2M total iOS downloads for Babbel - Language Learning - and roughly 27.8M monthly active users on iPhone and iPad.
Is Babbel - Language Learning a top grossing iOS app and what is its App Store rank?
Babbel - Language Learning is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Babbel - Language Learning compares to other highest-grossing iPhone and iPad apps.
How is Babbel - Language Learning App Store revenue estimated?
Rev.now estimates Babbel - Language Learning App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Babbel - Language Learning offer on iOS?
Babbel - Language Learning offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Babbel - Language Learning App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Babbel - Language Learning side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Babbel - Language Learning?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Babbel - Language Learning. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.