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REV.NOW
Bend: Stretching & Flexibility earns about
$2.10M/month
range $1.15M – $3.04M · $25.15M/year
Live data · refreshed every hour
Per Day
$69.8K
$38.4K – $101.3K
Per Week
$488.9K
$268.9K – $709.0K
Per Month
$2.10M
$1.15M – $3.04M
Per Year
$25.15M
$13.83M – $36.46M
Lifetime
$62.86M
$34.58M – $91.15M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Bend: Stretching & Flexibility
Auto-generated from this app's real revenue ($2.10M/month · $25.15M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
50/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Bend: Stretching & Flexibility is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Bend: Stretching & Flexibility for 30 days - here's what I'd do differently"
- "Why Bend: Stretching & Flexibility costs $9.99/mo when ours costs $5.99"
- "The health & fitness app Bend: Stretching & Flexibility won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
25.1M installs · 25.9% active · 2.3% pay
In-App Purchases 7
- Monthly Monthly Membership $4.99 /month
- Monthly Monthly Membership $9.99 /month
- Monthly Monthly Membership $13.99 /month
- Annual Annual Membership (70% Off) $19.99 /year ~$1.67/mo
- Annual Annual Membership (70% Off) $23.99 /year ~$2.00/mo
- Annual Annual Membership (50% Off) $29.99 /year ~$2.50/mo
- Annual Annual Membership (50% Off) $39.99 /year ~$3.33/mo
7 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 7.5.1
- Released
- May 20, 2020
- Last Updated
- Apr 30, 2026
- File Size
- 180.3 MB
- Required OS
- 17.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Arabic, English, French, German, Hungarian, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Turkish
- Developer
- Bowery Digital
What's new in v7.5.1
Bend® is the #1 app for daily stretching with over 10 million users. Featured by the New York Times, Wirecutter, and many more! Our simple stretching routines help you improve your flexibility and maintain your natural range of motion as you get older.
The latest release includes UI/UX updates, bug fixes, and improvements to performance and functionality.
Fun Numbers - share these
$1
every second
$49
every minute
$2.9K
every hour
$69.8K
every day
- ☕ Buys 14K $5 coffees every day
- 👨💻 Pays for 140 senior engineer salaries per year
- 🚗 Earns enough for 599 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
25.1M
estimated from 167,057 ratings
Active Users (MAU est.)
6.5M
25.9% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.77 ★
167K reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
143K
4★
15K
3★
6K
2★
1K
1★
2K
Compare Bend: Stretching & Flexibility or explore similar apps
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Popular head-to-head comparisons
Frequently Asked About Bend: Stretching & Flexibility
How much money does Bend: Stretching & Flexibility make on the App Store? ⌄
Bend: Stretching & Flexibility has an estimated App Store revenue of $2.10M per month (~$25.15M per year, $69.8K per day) with a likely range of $1.15M to $3.04M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Bend: Stretching & Flexibility get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (167K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 25.1M total iOS downloads for Bend: Stretching & Flexibility - and roughly 6.5M monthly active users on iPhone and iPad.
Is Bend: Stretching & Flexibility a top grossing iOS app and what is its App Store rank? ⌄
Bend: Stretching & Flexibility is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Bend: Stretching & Flexibility compares to other highest-grossing iPhone and iPad apps.
How is Bend: Stretching & Flexibility App Store revenue estimated? ⌄
Rev.now estimates Bend: Stretching & Flexibility App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Bend: Stretching & Flexibility offer on iOS? ⌄
Bend: Stretching & Flexibility offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Bend: Stretching & Flexibility App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Bend: Stretching & Flexibility side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Bend: Stretching & Flexibility? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Bend: Stretching & Flexibility. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
