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BetterHelp - Therapy icon

BetterHelp - Therapy App Store Revenue Estimate

BetterHelp · Health & Fitness

BetterHelp is the convenient way to get professional help from a licensed therapist. With over 30,000 trained, experienced, and accredited therapists covering a wide range of areas - from depression and anxiety to family and couples therapy…

App Store ★ 4.8 Free 🎯 Opportunity 55 🔨 Clone 30
REV.NOW
BetterHelp - Therapy icon
BetterHelp - Therapy earns about
$56.46M/month
range $31.05M – $81.87M · $677.53M/year
Live data · refreshed every hour
Per Day
$1.88M
$1.04M – $2.73M
Per Week
$13.17M
$7.25M – $19.10M
Per Month
$56.46M
$31.05M – $81.87M
Per Year
$677.53M
$372.64M – $982.42M
Lifetime
$1.69B
$931.60M – $2.46B
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A specific clone-and-improve plan for BetterHelp - Therapy

Auto-generated from this app's real revenue ($56.46M/month · $677.53M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$76
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$434.50/mo) - proven monetization

⚡ Improve / fix

  • subscription is $434.50/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

BetterHelp - Therapy charges ~$434.50/mo. Competitive entry: $260.70/mo or annual at $1564/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried BetterHelp - Therapy for 30 days - here's what I'd do differently"
  • "Why BetterHelp - Therapy costs $434.50/mo when ours costs $260.70"
  • "The health & fitness app BetterHelp - Therapy won't tell you these 3 things"

Monetization

Subscription (~$434.50/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
94K
22.2M installs · 19.5% active · 2.2% pay
In-App Purchases
  • Sub Subscription tier $434.50/month
Subscription tiers parsed from store description.

App Details

Pulled from the App Store
Current Version
22.0.0
Released
Jul 11, 2015
Last Updated
May 13, 2026
File Size
48.8 MB
Required OS
13.0
Content Rating
12+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Spanish
Developer
BetterHelp

What's new in v22.0.0

Thank you for using BetterHelp! We are constantly improving our app and delivering enhancements to the App Store. Every update is a boost to the app’s stability, speed, and security.
Stay tuned for more updates!

Fun Numbers - share these

$22
every second
$1.3K
every minute
$78.4K
every hour
$1.88M
every day
  • ☕ Buys 376K $5 coffees every day
  • 👨‍💻 Pays for 4K senior engineer salaries per year
  • 🚗 Earns enough for 16K Tesla Model 3s annually

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
22.2M
estimated from 148,065 ratings
Active Users (MAU est.)
4.3M
19.5% of installs · HEALTH_AND_FITNESS category benchmark · iOS large-install decay × 0.75
Rating
4.81 ★
148K reviews
Monetization
Subscription (~$434.50/mo)

Rating Distribution

5★
132K
4★
11K
3★
1K
2★
505
1★
3K

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Frequently Asked About BetterHelp - Therapy

How much money does BetterHelp - Therapy make on the App Store?
BetterHelp - Therapy has an estimated App Store revenue of $56.46M per month (~$677.53M per year, $1.88M per day) with a likely range of $31.05M to $81.87M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does BetterHelp - Therapy get?
Apple does not publish exact App Store download counts. Using public ratings (148K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 22.2M total iOS downloads for BetterHelp - Therapy - and roughly 4.3M monthly active users on iPhone and iPad.
Is BetterHelp - Therapy a top grossing iOS app and what is its App Store rank?
BetterHelp - Therapy is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how BetterHelp - Therapy compares to other highest-grossing iPhone and iPad apps.
How is BetterHelp - Therapy App Store revenue estimated?
Rev.now estimates BetterHelp - Therapy App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does BetterHelp - Therapy offer on iOS?
BetterHelp - Therapy currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare BetterHelp - Therapy App Store revenue with another iOS app?
Yes. Use the free compare tool to compare BetterHelp - Therapy side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for BetterHelp - Therapy?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for BetterHelp - Therapy. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.