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Daily Expenses: Finance icon

Daily Expenses: Finance App Store Revenue Estimate

Michel Carvajal · Finance

Daily Expenses is an application designed to organize your income and expenses, your movements of money are recorded by date, you can review the reports daily, weekly, monthly or yearly. Organizing your expenses allow you to have a better…

App Store ★ 4.7 Free IAP 🎯 Opportunity 17 🔨 Clone 65
REV.NOW
Daily Expenses: Finance icon
Daily Expenses: Finance earns about
$13.7K/month
range $7.5K – $19.9K · $164.7K/year
Live data · refreshed every hour
Per Day
$457
$252 – $663
Per Week
$3.2K
$1.8K – $4.6K
Per Month
$13.7K
$7.5K – $19.9K
Per Year
$164.7K
$90.6K – $238.8K
Lifetime
$411.7K
$226.4K – $597.0K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Daily Expenses: Finance

Auto-generated from this app's real revenue ($13.7K/month · $164.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

17/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$11
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$26.03/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $26.03/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Daily Expenses: Finance charges ~$26.03/mo. Competitive entry: $15.62/mo or annual at $94/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Daily Expenses: Finance for 30 days - here's what I'd do differently"
  • "Why Daily Expenses: Finance costs $26.03/mo when ours costs $15.62"
  • "The finance app Daily Expenses: Finance won't tell you these 3 things"

Monetization

Subscription (~$26.03/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
380
38K installs · 42.9% active · 2.3% pay
In-App Purchases 10
  • Weeklyest. License $5.99 /week ~$26.03/mo
  • One-timeest. Services - icons $0.99 one-time
  • One-timeest. Money - icons $0.99 one-time
  • One-timeest. Food - icons $0.99 one-time
  • One-timeest. Family - icons $0.99 one-time
  • One-timeest. Drink and Smoke - icons $0.99 one-time
  • One-timeest. Transports - icons $0.99 one-time
  • One-timeest. Devices - icons $0.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.148
Released
Jun 18, 2019
Last Updated
Jun 23, 2026
File Size
56.8 MB
Required OS
15.0
Content Rating
4+
Category
Finance
Price
Free
Currency
USD
Languages
Catalan, English, French, German, Indonesian, Italian, Korean, Portuguese, Romanian, Russian, Chinese, Spanish, Ukrainian
Developer
Michel Carvajal

What's new in v1.148

1) New users will not see full-screen ads for the first 7 days.
2) The initial currency and region settings have been improved.
3) Backup, license, and email stability has been improved within the app.

Fun Numbers - share these

$0
every second
$0
every minute
$19
every hour
$457
every day
  • ☕ Buys 91 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 4 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 944 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
38K
estimated from 761 ratings
Active Users (MAU est.)
16K
42.9% of installs · FINANCE category benchmark
Rating
4.74 ★
761 reviews
Monetization
Subscription (~$26.03/mo)

Rating Distribution

5★
629
4★
88
3★
31
2★
5
1★
8

Compare Daily Expenses: Finance or explore similar apps

Finance · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Daily Expenses: Finance

How much money does Daily Expenses: Finance make on the App Store?
Daily Expenses: Finance has an estimated App Store revenue of $13.7K per month (~$164.7K per year, $457 per day) with a likely range of $7.5K to $19.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Daily Expenses: Finance get?
Apple does not publish exact App Store download counts. Using public ratings (761 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 38K total iOS downloads for Daily Expenses: Finance - and roughly 16K monthly active users on iPhone and iPad.
Is Daily Expenses: Finance a top grossing iOS app and what is its App Store rank?
Daily Expenses: Finance is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Daily Expenses: Finance compares to other highest-grossing iPhone and iPad apps.
How is Daily Expenses: Finance App Store revenue estimated?
Rev.now estimates Daily Expenses: Finance App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Daily Expenses: Finance offer on iOS?
Daily Expenses: Finance offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Daily Expenses: Finance App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Daily Expenses: Finance side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Daily Expenses: Finance?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Daily Expenses: Finance. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.