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REV.NOW
Day One: Daily Journal & Diary earns about
$915.9K/month
range $503.8K – $1.33M · $10.99M/year
Live data · refreshed every hour
Per Day
$30.5K
$16.8K – $44.3K
Per Week
$213.7K
$117.5K – $309.9K
Per Month
$915.9K
$503.8K – $1.33M
Per Year
$10.99M
$6.05M – $15.94M
Lifetime
$27.48M
$15.11M – $39.84M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Day One: Daily Journal & Diary
Auto-generated from this app's real revenue ($915.9K/month · $10.99M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
50/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$6.25/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Day One: Daily Journal & Diary is at $6.25/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Day One: Daily Journal & Diary for 30 days - here's what I'd do differently"
- "Why Day One: Daily Journal & Diary costs $6.25/mo when ours costs $3.75"
- "The health & fitness app Day One: Daily Journal & Diary won't tell you these 3 things"
Monetization
Subscription (~$6.25/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
17.4M installs · 26% active · 2.3% pay
In-App Purchases 5
- Monthly Day One Silver (1 Month) $8.99 /month
- Annual Premium Yearly $49.99 /year ~$4.17/mo
- Annual Silver Yearly $49.99 /year ~$4.17/mo
- Annualest. Day One Gold $74.99 /year ~$6.25/mo
- Subscription Day One Silver2 tiers $8.99 – $49.99 range
5 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2026.9
- Released
- Feb 4, 2016
- Last Updated
- Apr 27, 2026
- File Size
- 179.6 MB
- Required OS
- 18.0
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, NB, FA, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Chinese, Turkish, Vietnamese
- Developer
- Bloom Built Inc
What's new in v2026.9
- Fixed invisible toolbar buttons on iOS 18 in the new journal tab navigation.
- Fixed book checkout getting stuck in a "payment in progress" state.
- Fixed the "Use attachment time?" prompt not appearing when pasting a photo.
- Fixed blank media when dragging and dropping from the Photos app.
- Fixed the Today tab date picker being clipped on iPhone SE and iPad.
- Stability and performance improvements.
Learn more at dayoneapp.com/releases
Fun Numbers - share these
$0
every second
$21
every minute
$1.3K
every hour
$30.5K
every day
- ☕ Buys 6K $5 coffees every day
- 👨💻 Pays for 61 senior engineer salaries per year
- 🚗 Earns enough for 262 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 14 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
17.4M
estimated from 116,189 ratings
Active Users (MAU est.)
4.5M
26% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.83 ★
116K reviews
Monetization
Subscription (~$6.25/mo)
Rating Distribution
5★
103K
4★
10K
3★
2K
2★
431
1★
1K
Compare Day One: Daily Journal & Diary or explore similar apps
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Popular head-to-head comparisons
Frequently Asked About Day One: Daily Journal & Diary
How much money does Day One: Daily Journal & Diary make on the App Store? ⌄
Day One: Daily Journal & Diary has an estimated App Store revenue of $915.9K per month (~$10.99M per year, $30.5K per day) with a likely range of $503.8K to $1.33M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Day One: Daily Journal & Diary get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (116K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 17.4M total iOS downloads for Day One: Daily Journal & Diary - and roughly 4.5M monthly active users on iPhone and iPad.
Is Day One: Daily Journal & Diary a top grossing iOS app and what is its App Store rank? ⌄
Day One: Daily Journal & Diary is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Day One: Daily Journal & Diary compares to other highest-grossing iPhone and iPad apps.
How is Day One: Daily Journal & Diary App Store revenue estimated? ⌄
Rev.now estimates Day One: Daily Journal & Diary App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Day One: Daily Journal & Diary offer on iOS? ⌄
Day One: Daily Journal & Diary offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Day One: Daily Journal & Diary App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Day One: Daily Journal & Diary side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Day One: Daily Journal & Diary? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Day One: Daily Journal & Diary. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
