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Debit & Credit App Store Revenue Estimate

Ivan Pavlov Pty Ltd · Finance

If you are looking for a personal finance app that is convenient, easy to use and at the same time has enough features, then Debit & Credit is the right app for you. • All Accounts in One App Keeping financial records was always a bit of …

App Store ★ 4.8 Free IAP 🎯 Opportunity 32 🔨 Clone 40
REV.NOW
Debit & Credit icon
Debit & Credit earns about
$51.6K/month
range $28.4K – $74.9K · $619.5K/year
Live data · refreshed every hour
Per Day
$1.7K
$946 – $2.5K
Per Week
$12.0K
$6.6K – $17.5K
Per Month
$51.6K
$28.4K – $74.9K
Per Year
$619.5K
$340.7K – $898.2K
Lifetime
$1.55M
$851.8K – $2.25M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Debit & Credit

Auto-generated from this app's real revenue ($51.6K/month · $619.5K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

32/100
Opportunity
Marginal - only if you have a real angle
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$8
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$19.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Debit & Credit charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Debit & Credit for 30 days - here's what I'd do differently"
  • "Why Debit & Credit costs $19.99/mo when ours costs $11.99"
  • "The finance app Debit & Credit won't tell you these 3 things"

Monetization

Subscription (~$19.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
2K
186K installs · 43% active · 2.3% pay
In-App Purchases 1
  • Monthlyest. Premium Version $19.99 /month
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
7.7.2
Released
Aug 5, 2014
Last Updated
May 27, 2026
File Size
25.7 MB
Required OS
14.0
Content Rating
4+
Category
Finance
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Portuguese, Russian, Chinese, Spanish, Turkish, Ukrainian
Developer
Ivan Pavlov Pty Ltd

What's new in v7.7.2

This update resolves an issue where transactions created on a shared account displayed "another iCloud user" instead of the person's name. After installing this update, please open the shared account settings once to refresh your shared accounts. There is no need to re-setup shared accounts.

Fun Numbers - share these

$0
every second
$1
every minute
$72
every hour
$1.7K
every day
  • ☕ Buys 344 $5 coffees every day
  • 👨‍💻 Pays for 3 senior engineer salaries per year
  • 🚗 Earns enough for 15 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 251 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
186K
estimated from 2,325 ratings
Active Users (MAU est.)
80K
43% of installs · FINANCE category benchmark
Rating
4.77 ★
2K reviews
Monetization
Subscription (~$19.99/mo)

Rating Distribution

5★
2K
4★
237
3★
63
2★
20
1★
29

Compare Debit & Credit or explore similar apps

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Frequently Asked About Debit & Credit

How much money does Debit & Credit make on the App Store?
Debit & Credit has an estimated App Store revenue of $51.6K per month (~$619.5K per year, $1.7K per day) with a likely range of $28.4K to $74.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Debit & Credit get?
Apple does not publish exact App Store download counts. Using public ratings (2K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 186K total iOS downloads for Debit & Credit - and roughly 80K monthly active users on iPhone and iPad.
Is Debit & Credit a top grossing iOS app and what is its App Store rank?
Debit & Credit is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Debit & Credit compares to other highest-grossing iPhone and iPad apps.
How is Debit & Credit App Store revenue estimated?
Rev.now estimates Debit & Credit App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Debit & Credit offer on iOS?
Debit & Credit offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Debit & Credit App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Debit & Credit side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Debit & Credit?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Debit & Credit. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.