
Discord - full brand revenue
Discord earns about $600M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
A specific clone-and-improve plan for Discord - Talk, Play, Hang Out
Auto-generated from this app's real revenue ($4.41M/month · $52.92M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$8.33/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Discord - Talk, Play, Hang Out is at $8.33/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Social NetworkingSmart : Social Networking Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Discord - Talk, Play, Hang Out for 30 days - here's what I'd do differently"
- "Why Discord - Talk, Play, Hang Out costs $8.33/mo when ours costs $5.00"
- "The social networking app Discord - Talk, Play, Hang Out won't tell you these 3 things"
Monetization
Subscription (~$8.33/mo) · calibrated by US grossing rank #57- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthly Nitro Basic Monthly $2.99 /month
- Monthly Nitro Basic (1 Month) $2.99 /month
- Monthly Nitro Classic (1 Month) $4.99 /month
- Monthly Nitro Classic Monthly $4.99 /month
- Monthly 1 Server Boost Monthly $4.99 /month
- Monthly Nitro Monthly $9.99 /month
- Monthly Nitro (1 Month) $9.99 /month
- Monthly Nitro + 1 Boost (Monthly) $13.49 /month
App Details
Pulled from the App Store- Current Version
- 327.0
- Released
- May 21, 2015
- Last Updated
- May 4, 2026
- File Size
- 209.0 MB
- Required OS
- 16.0
- Content Rating
- 17+
- Category
- Social Networking
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Discord Inc.
What's new in v327.0
We’ve been hard at work making Discord better for you. This includes bug fixes and performance enhancements. For more detailed information, go to your profile in the app and scroll down to “What’s New”.
Fun Numbers - share these
- ☕ Buys 29K $5 coffees every day
- 👨💻 Pays for 294 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Discord - Talk, Play, Hang Out or explore similar apps
Social Networking · App Store · pick a head-to-head or jump to a leaderboard.