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DrawerJournal - Private Diary icon

DrawerJournal - Private Diary App Store Revenue Estimate

Yoshihiko Uchida · Lifestyle

Your thoughts deserve a safe space. DrawerJournal is a private diary and mindfulness journal that lets you capture your thoughts, feelings, and daily moments - right when they happen. No cloud uploads, no sign-ups. Just you and your words,…

App Store ★ 4.6 Free IAP 🔨 Clone 75
REV.NOW
DrawerJournal - Private Diary icon
DrawerJournal - Private Diary earns about
$29/month
range $9 – $72 · $347/year
Live data · refreshed every hour
Per Day
$1
$0 – $2
Per Week
$7
$2 – $17
Per Month
$29
$9 – $72
Per Year
$347
$104 – $867
Lifetime
$867
$260 – $2.2K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for DrawerJournal - Private Diary

Auto-generated from this app's real revenue ($29/month · $347/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$2.08/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

DrawerJournal - Private Diary is at $2.08/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried DrawerJournal - Private Diary for 30 days - here's what I'd do differently"
  • "Why DrawerJournal - Private Diary costs $2.08/mo when ours costs $1.25"
  • "The lifestyle app DrawerJournal - Private Diary won't tell you these 3 things"

Monetization

Subscription (~$2.08/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
10
4K installs · 11.8% active · 2.3% pay
In-App Purchases 3
  • Monthly DrawerJournal Premium Monthly $2.99 /month
  • Annual DrawerJournal Premium Annual $25.00 /year ~$2.08/mo
  • One-timeest. DrawerJournal One-Time $59.99 one-time
3 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
9.1.5
Released
Feb 16, 2021
Last Updated
May 5, 2026
File Size
34.1 MB
Required OS
16.4
Content Rating
4+
Category
Lifestyle
Price
Free
Currency
USD
Languages
English, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
Developer
Yoshihiko Uchida

What's new in v9.1.5

Thank you for using DrawerJournal.
This update includes the following fixes:
- Fixed an issue where opacity was not applied to the background behind timeline times
- Fixed an issue where the font size was reset on the timeline screen
- Fixed an issue where background image opacity was not correctly treated as a Premium feature
- Fixed an issue where long text in posts with images was truncated when using the timeline sharing feature
Thank you for your continued support of DrawerJournal.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$1
every day
  • ⏱️ Earns the price of a coffee in 448,604 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
4K
estimated from 73 ratings
Active Users (MAU est.)
430.7
11.8% of installs · default benchmark
Rating
4.63 ★
73 reviews
Monetization
Subscription (~$2.08/mo)

Rating Distribution

5★
57
4★
9
3★
5
2★
0
1★
2

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Frequently Asked About DrawerJournal - Private Diary

How much money does DrawerJournal - Private Diary make on the App Store?
DrawerJournal - Private Diary has an estimated App Store revenue of $29 per month (~$347 per year, $1 per day) with a likely range of $9 to $72. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does DrawerJournal - Private Diary get?
Apple does not publish exact App Store download counts. Using public ratings (73 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 4K total iOS downloads for DrawerJournal - Private Diary - and roughly 431 monthly active users on iPhone and iPad.
Is DrawerJournal - Private Diary a top grossing iOS app and what is its App Store rank?
DrawerJournal - Private Diary is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how DrawerJournal - Private Diary compares to other highest-grossing iPhone and iPad apps.
How is DrawerJournal - Private Diary App Store revenue estimated?
Rev.now estimates DrawerJournal - Private Diary App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does DrawerJournal - Private Diary offer on iOS?
DrawerJournal - Private Diary offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare DrawerJournal - Private Diary App Store revenue with another iOS app?
Yes. Use the free compare tool to compare DrawerJournal - Private Diary side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for DrawerJournal - Private Diary?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for DrawerJournal - Private Diary. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.