
RAC Limited - full brand revenue
RAC Limited earns about $636M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
Monetization
Subscription (~$21.68/mo)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Weeklyest. DVSA licensed Driving Theory $4.99 /week ~$21.68/mo
- One-timeest. Hazard perception test 2023 $0.99 one-time
App Details
Pulled from the App Store- Current Version
- 2.3.1
- Released
- Nov 28, 2018
- Last Updated
- Apr 29, 2026
- File Size
- 283.6 MB
- Required OS
- 13.0
- Content Rating
- 4+
- Category
- Education
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- RAC Motoring Services
What's new in v2.3.1
We’ve added new study tools to help you prepare with confidence:
Road Signs & Road Markings - Explore a brand‑new section covering UK road signs and markings, with a quiz featuring 150+ practice questions.
Theory Tutor Videos - Learn from 35 expert‑led video lessons created by the RAC’s in‑house driving specialists.
Advice Cards - Dip into 30 bite‑sized lessons designed to support you throughout your driving journey.
Thanks for using the RAC Driving Theory App - your feedback helps us keep improving.
Need support? Contact us anytime at contact@uk-driving-theory.co.uk.
Good luck with your studies
Fun Numbers - share these
- ☕ Buys 25 $5 coffees every day
- 🚗 Earns enough for 1 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3,484 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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