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Fire Emblem Heroes App Store Revenue Estimate

Nintendo Co., Ltd. · Games

Nintendo's hit strategy-RPG Fire Emblem series, which has been going strong for more than 30 years, continues its journey on smart devices. Fight battles customized for touch screens and on-the-go play. Summon characters from across the Fi…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 65
REV.NOW
Fire Emblem Heroes icon
Fire Emblem Heroes earns about
$1.20M/month
range $660.6K – $1.74M · $14.41M/year
Live data · refreshed every hour
Per Day
$40.0K
$22.0K – $58.1K
Per Week
$280.3K
$154.1K – $406.4K
Per Month
$1.20M
$660.6K – $1.74M
Per Year
$14.41M
$7.93M – $20.90M
Lifetime
$36.03M
$19.82M – $52.25M
Brand revenue ✓ Verified filing

Nintendo - full brand revenue

Annual brand revenue (2024)
$11.0B/year
Gaming · Nintendo annual report
App Store / Play Store share
1%
≈ $14M/year of in-app revenue
Off-store revenue (everything else)
$11.0B/year
99% of total brand revenue

Nintendo earns about $11.0B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Fire Emblem Heroes

Auto-generated from this app's real revenue ($1.20M/month · $14.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.49/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.49/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Fire Emblem Heroes is at $9.49/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Fire Emblem Heroes for 30 days - here's what I'd do differently"
  • "Why Fire Emblem Heroes costs $9.49/mo when ours costs $5.69"
  • "The games app Fire Emblem Heroes won't tell you these 3 things"

Monetization

Subscription (~$9.49/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
91K
19.5M installs · 20.1% active · 2.3% pay
In-App Purchases 10
  • Monthlyest. Feh Pass $9.49 /month
  • Monthlyest. Special Orb Promo $9.99 /month
  • One-timeest. 3 Orbs $1.99 one-time
  • One-timeest. 11 Orbs $5.99 one-time
  • One-time Orb Pack $6.99 one-time
  • One-time Orb Pack $8.99 one-time
  • One-timeest. 25 Orbs $12.99 one-time
  • One-timeest. 54 Orbs $26.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
10.5.0
Released
Feb 2, 2017
Last Updated
May 7, 2026
File Size
115.1 MB
Required OS
16.0
Content Rating
12+
Category
Games
Price
Free
Currency
USD
Languages
English, French, German, Italian, Japanese, Portuguese, Spanish, Chinese
Developer
Nintendo Co., Ltd.

What's new in v10.5.0

・ Weapon skills that can be refined have been added for seven Heroes, including Mythic Hero Freyr.
・ Divine Codes: Ephemera 5 will be available to be obtained and exchanged for an updated lineup of Limited-Time Combat Manuals.
・ Special quests where you can receive First Summon Tickets are also available! For further details, please see the corresponding in-game notification.

Fun Numbers - share these

$0
every second
$28
every minute
$1.7K
every hour
$40.0K
every day
  • ☕ Buys 8K $5 coffees every day
  • 👨‍💻 Pays for 80 senior engineer salaries per year
  • 🚗 Earns enough for 343 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 11 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
19.5M
estimated from 130,137 ratings
Active Users (MAU est.)
3.9M
20.1% of installs · GAMES category benchmark
Rating
4.76 ★
130K reviews
Monetization
Subscription (~$9.49/mo)

Rating Distribution

5★
113K
4★
11K
3★
2K
2★
650
1★
3K

Compare Fire Emblem Heroes or explore similar apps

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Frequently Asked About Fire Emblem Heroes

How much money does Fire Emblem Heroes make on the App Store?
Fire Emblem Heroes has an estimated App Store revenue of $1.20M per month (~$14.41M per year, $40.0K per day) with a likely range of $660.6K to $1.74M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Fire Emblem Heroes get?
Apple does not publish exact App Store download counts. Using public ratings (130K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 19.5M total iOS downloads for Fire Emblem Heroes - and roughly 3.9M monthly active users on iPhone and iPad.
Is Fire Emblem Heroes a top grossing iOS app and what is its App Store rank?
Fire Emblem Heroes is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Fire Emblem Heroes compares to other highest-grossing iPhone and iPad apps.
How is Fire Emblem Heroes App Store revenue estimated?
Rev.now estimates Fire Emblem Heroes App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Fire Emblem Heroes offer on iOS?
Fire Emblem Heroes offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Fire Emblem Heroes App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Fire Emblem Heroes side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Fire Emblem Heroes?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Fire Emblem Heroes. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.