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REV.NOW
USA TODAY: US & Breaking News earns about
$1.65M/month
range $910.0K – $2.40M · $19.86M/year
Live data · refreshed every hour
Per Day
$55.2K
$30.3K – $80.0K
Per Week
$386.1K
$212.3K – $559.8K
Per Month
$1.65M
$910.0K – $2.40M
Per Year
$19.86M
$10.92M – $28.79M
Lifetime
$49.64M
$27.30M – $71.97M
Brand revenue
📰 Reported
USA Today Co. - full brand revenue
Annual brand revenue (2022)
$2.9B/year
App Store / Play Store share
1%
≈ $20M/year of in-app revenue
Off-store revenue (everything else)
$2.9B/year
99% of total brand revenue
USA Today Co. earns about $2.9B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for USA TODAY: US & Breaking News
Auto-generated from this app's real revenue ($1.65M/month · $19.86M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$7.42/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
USA TODAY: US & Breaking News is at $7.42/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered NewsSmart : News Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried USA TODAY: US & Breaking News for 30 days - here's what I'd do differently"
- "Why USA TODAY: US & Breaking News costs $7.42/mo when ours costs $4.45"
- "The news app USA TODAY: US & Breaking News won't tell you these 3 things"
Monetization
Subscription (~$7.42/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
36.2M installs · 19.1% active · 2.3% pay
In-App Purchases 8
- Monthly USA TODAY Premium Monthly + $4.99 /month
- Monthlyest. Unlimited Digital Access $9.99 /month
- Monthlyest. USA TODAY Premium $14.99 /month
- Monthly USA TODAY Ad-Free Monthly $22.99 /month
- Weeklyest. USA TODAY Puzzles $4.99 /week ~$21.68/mo
- Annual USA TODAY Puzzles - Yearly $39.99 /year ~$3.33/mo
- Annual USA TODAY Premium Annual $89.00 /year ~$7.42/mo
- Subscription USA TODAY Premium Plus Ad-Free2 tiers $22.99 – $169.00 range
8 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 8.10.1
- Released
- Mar 1, 2012
- Last Updated
- Apr 28, 2026
- File Size
- 186.1 MB
- Required OS
- 18.6
- Content Rating
- 12+
- Category
- News
- Price
- Free
- Currency
- USD
- Languages
- Arabic, HY, Catalan, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese, Turkish
- Developer
- USA TODAY
What's new in v8.10.1
• This update includes bug fixes and stability improvements.
Fun Numbers - share these
$1
every second
$38
every minute
$2.3K
every hour
$55.2K
every day
- ☕ Buys 11K $5 coffees every day
- 👨💻 Pays for 110 senior engineer salaries per year
- 🚗 Earns enough for 473 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 8 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
36.2M
estimated from 241,444 ratings
Active Users (MAU est.)
6.9M
19.1% of installs · NEWS category benchmark · iOS large-install decay × 0.75
Rating
4.50 ★
241K reviews
Monetization
Subscription (~$7.42/mo)
Rating Distribution
5★
168K
4★
49K
3★
11K
2★
3K
1★
10K
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Frequently Asked About USA TODAY: US & Breaking News
How much money does USA TODAY: US & Breaking News make on the App Store? ⌄
USA TODAY: US & Breaking News has an estimated App Store revenue of $1.65M per month (~$19.86M per year, $55.2K per day) with a likely range of $910.0K to $2.40M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does USA TODAY: US & Breaking News get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (241K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 36.2M total iOS downloads for USA TODAY: US & Breaking News - and roughly 6.9M monthly active users on iPhone and iPad.
Is USA TODAY: US & Breaking News a top grossing iOS app and what is its App Store rank? ⌄
USA TODAY: US & Breaking News is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how USA TODAY: US & Breaking News compares to other highest-grossing iPhone and iPad apps.
How is USA TODAY: US & Breaking News App Store revenue estimated? ⌄
Rev.now estimates USA TODAY: US & Breaking News App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the News category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does USA TODAY: US & Breaking News offer on iOS? ⌄
USA TODAY: US & Breaking News offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare USA TODAY: US & Breaking News App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare USA TODAY: US & Breaking News side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for USA TODAY: US & Breaking News? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for USA TODAY: US & Breaking News. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
