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GOV.UK One Login icon

GOV.UK One Login App Store Revenue Estimate

Government Digital Service · Utilities

You can use the GOV.UK One Login app to prove your identity to access some government services. It works by matching your face to your photo ID. You can also use this app to save a digital version of your HM Armed Forces Veteran Card to yo…

App Store ★ 4.4 Free 🔨 Clone 60
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GOV.UK One Login icon
GOV.UK One Login earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
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A specific clone-and-improve plan for GOV.UK One Login

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

GOV.UK One Login is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried GOV.UK One Login for 30 days - here's what I'd do differently"
  • "Why GOV.UK One Login costs $9.99/mo when ours costs $5.99"
  • "The utilities app GOV.UK One Login won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.28 ARPU
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
1.21.0
Released
Jun 9, 2025
Last Updated
Apr 29, 2026
File Size
44.5 MB
Required OS
16.7
Content Rating
4+
Category
Utilities
Price
Free
Currency
USD
Languages
English, CY
Developer
Government Digital Service

What's new in v1.21.0

You can now prove your identity with an expired UK driving licence if it expired in the last 90 days and it was issued by DVLA.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
164K
estimated from 1,866 ratings
Active Users (MAU est.)
19K
11.6% of installs · default benchmark
Rating
4.41 ★
2K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
2K
4★
91
3★
61
2★
27
1★
203

Compare GOV.UK One Login or explore similar apps

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Frequently Asked About GOV.UK One Login

How much money does GOV.UK One Login make on the App Store?
GOV.UK One Login has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does GOV.UK One Login get?
Apple does not publish exact App Store download counts. Using public ratings (2K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 164K total iOS downloads for GOV.UK One Login - and roughly 19K monthly active users on iPhone and iPad.
Is GOV.UK One Login a top grossing iOS app and what is its App Store rank?
GOV.UK One Login is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how GOV.UK One Login compares to other highest-grossing iPhone and iPad apps.
How is GOV.UK One Login App Store revenue estimated?
Rev.now estimates GOV.UK One Login App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does GOV.UK One Login offer on iOS?
GOV.UK One Login currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare GOV.UK One Login App Store revenue with another iOS app?
Yes. Use the free compare tool to compare GOV.UK One Login side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for GOV.UK One Login?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for GOV.UK One Login. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.