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REV.NOW
Heads Up! earns about
$2.28M/month
range $1.26M – $3.31M · $27.41M/year
Live data · refreshed every hour
Per Day
$76.1K
$41.9K – $110.4K
Per Week
$532.9K
$293.1K – $772.8K
Per Month
$2.28M
$1.26M – $3.31M
Per Year
$27.41M
$15.07M – $39.74M
Lifetime
$68.52M
$37.69M – $99.35M
Brand revenue
✓ Verified filing
Warner Bros. Discovery - full brand revenue
Annual brand revenue (2024)
$39.3B/year
App Store / Play Store share
1%
≈ $27M/year of in-app revenue
Off-store revenue (everything else)
$39.3B/year
99% of total brand revenue
Warner Bros. Discovery earns about $39.3B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Heads Up!
Auto-generated from this app's real revenue ($2.28M/month · $27.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
70/100
Cloneability
$2
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Heads Up! is paid at USD1.99. Consider a free + IAP model - broader install base, similar ARPU.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Heads Up! for 30 days - here's what I'd do differently"
- "Why Heads Up! costs $9.99/mo when ours costs $5.99"
- "The games app Heads Up! won't tell you these 3 things"
Monetization
Paid app ($1.99)Revenue mix (estimated)
- Paid upfront ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 7
- One-timeest. Adult Supervision $1.99 one-time
- One-timeest. Happy Holidays $1.99 one-time
- One-timeest. That's So 90s $1.99 one-time
- One-timeest. Food Fight $1.99 one-time
- One-timeest. Adult Supervision 2: Even Adultier $1.99 one-time
- One-timeest. Branded $1.99 one-time
- One-timeest. Super Heroes $1.99 one-time
7 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 5.1.137
- Released
- May 2, 2013
- Last Updated
- Jun 23, 2026
- File Size
- 107.7 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Games
- Price
- USD1.99
- Currency
- USD
- Languages
- English
- Developer
- Warner Bros.
What's new in v5.1.137
Celebrate with our 4th of July Extravaganza!
Updates
• Play a quick round of "Now Trending: July 4th Edition" with family and friends
• Get a special fireworks-themed card background with our limited-time Celebrate America bundle
• Top bundles on sale from July 1st - July 6th
• This version also contains general fixes and performance enhancements
Please update your game for the latest content. Happy Playing!
Fun Numbers - share these
$1
every second
$53
every minute
$3.2K
every hour
$76.1K
every day
- ☕ Buys 15K $5 coffees every day
- 👨💻 Pays for 152 senior engineer salaries per year
- 🚗 Earns enough for 653 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
43.0M
estimated from 286,935 ratings
Active Users (MAU est.)
6.5M
15.1% of installs · GAMES category benchmark · iOS large-install decay × 0.75
Rating
4.78 ★
287K reviews
Monetization
Paid app ($1.99)
Rating Distribution
5★
255K
4★
17K
3★
6K
2★
2K
1★
6K
Compare Heads Up! or explore similar apps
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Frequently Asked About Heads Up!
How much money does Heads Up! make on the App Store? ⌄
Heads Up! has an estimated App Store revenue of $2.28M per month (~$27.41M per year, $76.1K per day) with a likely range of $1.26M to $3.31M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Heads Up! get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (287K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 43.0M total iOS downloads for Heads Up! - and roughly 6.5M monthly active users on iPhone and iPad.
Is Heads Up! a top grossing iOS app and what is its App Store rank? ⌄
Heads Up! is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Heads Up! compares to other highest-grossing iPhone and iPad apps.
How is Heads Up! App Store revenue estimated? ⌄
Rev.now estimates Heads Up! App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Heads Up! offer on iOS? ⌄
Heads Up! offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Heads Up! App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Heads Up! side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Heads Up!? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Heads Up!. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
