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Heads Up! icon

Heads Up! App Store Revenue Estimate

Warner Bros. · Games

It's the game The New York Times called a "Sensation!" and Cosmopolitan raved “Your existence is dull and meaningless without this life-changing app!” Get ready for endless fun with Heads Up!, the exhilarating charades-style party game tha…

App Store ★ 4.8 USD1.99 IAP 🎯 Opportunity 55 🔨 Clone 70
REV.NOW
Heads Up! icon
Heads Up! earns about
$2.25M/month
range $1.24M – $3.26M · $26.97M/year
Live data · refreshed every hour
Per Day
$74.9K
$41.2K – $108.6K
Per Week
$524.4K
$288.4K – $760.3K
Per Month
$2.25M
$1.24M – $3.26M
Per Year
$26.97M
$14.83M – $39.10M
Lifetime
$67.42M
$37.08M – $97.76M
Brand revenue ✓ Verified filing

Warner Bros. Discovery - full brand revenue

Annual brand revenue (2024)
$39.3B/year
Media · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $27M/year of in-app revenue
Off-store revenue (everything else)
$39.3B/year
99% of total brand revenue

Warner Bros. Discovery earns about $39.3B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Heads Up!

Auto-generated from this app's real revenue ($2.25M/month · $26.97M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Heads Up! is paid at USD1.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Heads Up! for 30 days - here's what I'd do differently"
  • "Why Heads Up! costs $9.99/mo when ours costs $5.99"
  • "The games app Heads Up! won't tell you these 3 things"

Monetization

Paid app ($1.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 7
  • One-timeest. Adult Supervision $1.99 one-time
  • One-timeest. Happy Holidays $1.99 one-time
  • One-timeest. That's So 90s $1.99 one-time
  • One-timeest. Food Fight $1.99 one-time
  • One-timeest. Adult Supervision 2: Even Adultier $1.99 one-time
  • One-timeest. Branded $1.99 one-time
  • One-timeest. Super Heroes $1.99 one-time
7 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
5.1.133
Released
May 2, 2013
Last Updated
May 1, 2026
File Size
95.8 MB
Required OS
13.0
Content Rating
12+
Category
Games
Price
USD1.99
Currency
USD
Languages
English
Developer
Warner Bros.

What's new in v5.1.133

Why is the letter A like a flower? A bee comes after it!
Updates
• This version contains general fixes and performance enhancements.
Please update your game for the latest content. Happy Playing!

Fun Numbers - share these

$1
every second
$52
every minute
$3.1K
every hour
$74.9K
every day
  • ☕ Buys 15K $5 coffees every day
  • 👨‍💻 Pays for 150 senior engineer salaries per year
  • 🚗 Earns enough for 642 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 6 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
42.3M
estimated from 282,319 ratings
Active Users (MAU est.)
8.5M
20.1% of installs · GAMES category benchmark
Rating
4.78 ★
282K reviews
Monetization
Paid app ($1.99)

Rating Distribution

5★
251K
4★
17K
3★
6K
2★
2K
1★
6K

Compare Heads Up! or explore similar apps

Games · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Heads Up!

How much money does Heads Up! make on the App Store?
Heads Up! has an estimated App Store revenue of $2.25M per month (~$26.97M per year, $74.9K per day) with a likely range of $1.24M to $3.26M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Heads Up! get?
Apple does not publish exact App Store download counts. Using public ratings (282K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 42.3M total iOS downloads for Heads Up! - and roughly 8.5M monthly active users on iPhone and iPad.
Is Heads Up! a top grossing iOS app and what is its App Store rank?
Heads Up! is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Heads Up! compares to other highest-grossing iPhone and iPad apps.
How is Heads Up! App Store revenue estimated?
Rev.now estimates Heads Up! App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Heads Up! offer on iOS?
Heads Up! offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Heads Up! App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Heads Up! side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Heads Up!?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Heads Up!. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.