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REV.NOW
Headspace: Sleep & Meditation earns about
$7.35M/month
range $4.04M – $10.66M · $88.19M/year
Live data · refreshed every hour
Per Day
$245.0K
$134.7K – $355.2K
Per Week
$1.71M
$943.2K – $2.49M
Per Month
$7.35M
$4.04M – $10.66M
Per Year
$88.19M
$48.51M – $127.88M
Lifetime
$220.48M
$121.27M – $319.70M
Brand revenue
≈ Estimated
Headspace Health - full brand revenue
Annual brand revenue (2024)
$200M/year
App Store / Play Store share
44%
≈ $88M/year of in-app revenue
Off-store revenue (everything else)
$112M/year
56% of total brand revenue
Headspace Health earns about $200M/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Headspace Health - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Headspace: Sleep & Meditation
Auto-generated from this app's real revenue ($7.35M/month · $88.19M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
50/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$5.83/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
Headspace: Sleep & Meditation is at $5.83/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Headspace: Sleep & Meditation for 30 days - here's what I'd do differently"
- "Why Headspace: Sleep & Meditation costs $5.83/mo when ours costs $3.50"
- "The health & fitness app Headspace: Sleep & Meditation won't tell you these 3 things"
Monetization
Subscription (~$5.83/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
146.1M installs · 17.8% active · 3.5% pay
Profile: Wellness
In-App Purchases 4
- Monthly Monthly Subscription $12.99 /month
- Annual Annual Subscription $69.99 /year ~$5.83/mo
- Subscription Headspace2 tiers $12.99 – $94.99 range
- Subscription Headspace Plus2 tiers $12.99 – $94.99 range
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 8.13.0
- Released
- Feb 2, 2012
- Last Updated
- May 5, 2026
- File Size
- 481.4 MB
- Required OS
- 15.6
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Headspace Inc.
What's new in v8.13.0
Thanks for using Headspace! This update includes bug fixes and performance improvements.
As always, if you run into any troubles, let us know at help@headspace.com
Fun Numbers - share these
$3
every second
$170
every minute
$10.2K
every hour
$245.0K
every day
- ☕ Buys 49K $5 coffees every day
- 👨💻 Pays for 490 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
146.1M
estimated from 974,023 ratings
Active Users (MAU est.)
26.0M
17.8% of installs · wellness profile benchmark
Rating
4.84 ★
974K reviews
Monetization
Subscription (~$5.83/mo, wellness)
Rating Distribution
5★
870K
4★
75K
3★
16K
2★
4K
1★
8K
Compare Headspace: Sleep & Meditation or explore similar apps
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Frequently Asked About Headspace: Sleep & Meditation
How much money does Headspace: Sleep & Meditation make on the App Store? ⌄
Headspace: Sleep & Meditation has an estimated App Store revenue of $7.35M per month (~$88.19M per year, $245.0K per day) with a likely range of $4.04M to $10.66M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Headspace: Sleep & Meditation get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (974K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 146.1M total iOS downloads for Headspace: Sleep & Meditation - and roughly 26.0M monthly active users on iPhone and iPad.
Is Headspace: Sleep & Meditation a top grossing iOS app and what is its App Store rank? ⌄
Headspace: Sleep & Meditation is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Headspace: Sleep & Meditation compares to other highest-grossing iPhone and iPad apps.
How is Headspace: Sleep & Meditation App Store revenue estimated? ⌄
Rev.now estimates Headspace: Sleep & Meditation App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Headspace: Sleep & Meditation offer on iOS? ⌄
Headspace: Sleep & Meditation offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Headspace: Sleep & Meditation App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Headspace: Sleep & Meditation side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Headspace: Sleep & Meditation? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Headspace: Sleep & Meditation. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
