
A specific clone-and-improve plan for HMRC
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
HMRC is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried HMRC for 30 days - here's what I'd do differently"
- "Why HMRC costs $9.99/mo when ours costs $5.99"
- "The finance app HMRC won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from the App Store- Current Version
- 19.1.0
- Released
- Jun 20, 2017
- Last Updated
- Apr 20, 2026
- File Size
- 32.8 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- HMRC
What's new in v19.1.0
This release includes design changes with the app changing to blue. This follows wider Government branding.
The money page is now called the home page.
The home page has a new additional income link. This is to help people to pay taxes on money made outside their regular income.
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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