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Howbout: shared calendar icon

Howbout: shared calendar App Store Revenue Estimate

Howbout Ltd. · Social Networking

The #1 shared calendar built for friends. Loved by millions. Over 2 billion views on TikTok. See when your friends are free and make plans instantly. No more back-and-forth. No more “when works for you?” Featured by BBC, TechCrunch, and…

App Store ★ 4.8 Free IAP 🎯 Opportunity 44 🔨 Clone 75
REV.NOW
Howbout: shared calendar icon
Howbout: shared calendar earns about
$249.3K/month
range $137.1K – $361.4K · $2.99M/year
Live data · refreshed every hour
Per Day
$8.3K
$4.6K – $12.0K
Per Week
$58.2K
$32.0K – $84.3K
Per Month
$249.3K
$137.1K – $361.4K
Per Year
$2.99M
$1.65M – $4.34M
Lifetime
$7.48M
$4.11M – $10.84M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Howbout: shared calendar

Auto-generated from this app's real revenue ($249.3K/month · $2.99M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$3.33/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Howbout: shared calendar is at $3.33/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Social Networking
  • Smart : Social Networking Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Howbout: shared calendar for 30 days - here's what I'd do differently"
  • "Why Howbout: shared calendar costs $3.33/mo when ours costs $2.00"
  • "The social networking app Howbout: shared calendar won't tell you these 3 things"

Monetization

Subscription (~$3.33/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
54K
5.1M installs · 45.1% active · 2.3% pay
In-App Purchases 2
  • Monthly Howbout+ Monthly $3.99 /month
  • Annual Howbout+ Annual $39.99 /year ~$3.33/mo
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
15.3.0
Released
Nov 30, 2019
Last Updated
Jun 30, 2026
File Size
146.1 MB
Required OS
16.0
Content Rating
12+
Category
Social Networking
Price
Free
Currency
USD
Languages
English
Developer
Howbout Ltd.

What's new in v15.3.0

We’ve made it even easier to get your home screen looking aesthetic.
You can now find a brand new widget entry point right inside your Settings, making it quicker than ever to discover and set up your Howbout widgets!

Fun Numbers - share these

$0
every second
$6
every minute
$346
every hour
$8.3K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 17 senior engineer salaries per year
  • 🚗 Earns enough for 71 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 52 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
5.1M
estimated from 46,670 ratings
Active Users (MAU est.)
2.3M
45.1% of installs · SOCIAL_NETWORKING category benchmark
Rating
4.83 ★
47K reviews
Monetization
Subscription (~$3.33/mo)

Rating Distribution

5★
41K
4★
4K
3★
880
2★
131
1★
470

Compare Howbout: shared calendar or explore similar apps

Social Networking · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Howbout: shared calendar

How much money does Howbout: shared calendar make on the App Store?
Howbout: shared calendar has an estimated App Store revenue of $249.3K per month (~$2.99M per year, $8.3K per day) with a likely range of $137.1K to $361.4K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Howbout: shared calendar get?
Apple does not publish exact App Store download counts. Using public ratings (47K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 5.1M total iOS downloads for Howbout: shared calendar - and roughly 2.3M monthly active users on iPhone and iPad.
Is Howbout: shared calendar a top grossing iOS app and what is its App Store rank?
Howbout: shared calendar is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Howbout: shared calendar compares to other highest-grossing iPhone and iPad apps.
How is Howbout: shared calendar App Store revenue estimated?
Rev.now estimates Howbout: shared calendar App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Howbout: shared calendar offer on iOS?
Howbout: shared calendar offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Howbout: shared calendar App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Howbout: shared calendar side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Howbout: shared calendar?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Howbout: shared calendar. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.