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Incognito - Private Browser icon

Incognito - Private Browser App Store Revenue Estimate

Overdesigned, LLC · Utilities

Incognito is a private web browser you can pull up anywhere. From any app: long-press a link or select text, tap Share, and then choose the Incognito action extension. Boom: instant web browser! Need to lock people out of your web history …

App Store ★ 4.5 USD0.99 IAP 🔨 Clone 80
REV.NOW
Incognito - Private Browser icon
Incognito — Private Browser earns about
$198/month
range $109 – $287 · $2.4K/year
Live data · refreshed every hour
Per Day
$7
$4 – $10
Per Week
$46
$25 – $67
Per Month
$198
$109 – $287
Per Year
$2.4K
$1.3K – $3.4K
Lifetime
$5.9K
$3.3K – $8.6K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Incognito - Private Browser

Auto-generated from this app's real revenue ($198/month · $2.4K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
80/100
Cloneability
Easy (1-2 weeks for an MVP)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Incognito - Private Browser is paid at USD0.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Incognito - Private Browser for 30 days - here's what I'd do differently"
  • "Why Incognito - Private Browser costs $9.99/mo when ours costs $5.99"
  • "The utilities app Incognito - Private Browser won't tell you these 3 things"

Monetization

Paid app ($0.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$0.28 ARPU
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases 1
  • One-timeest. Unlock $0.99 one-time
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.2.2
Released
Apr 23, 2020
Last Updated
Mar 10, 2026
File Size
11.4 MB
Required OS
18.5
Content Rating
17+
Category
Utilities
Price
USD0.99
Currency
USD
Languages
English, French, German, Hindi, Chinese, Spanish
Developer
Overdesigned, LLC

What's new in v1.2.2

Two new search engine options: Kagi and Custom.
• Use the Kagi search engine by providing a Session Link from your Kagi account settings (https://help.kagi.com/kagi/privacy/private-browser-sessions.html).
• Use any search engine by providing its search query URL. For example, you could enter "https://www.baidu.com/s?wd=" to search with Baidu.
Incognito now supports French, German, Hindi, Simplified Chinese, and Spanish.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$7
every day
  • ☕ Buys 1 $5 coffees every day
  • ⏱️ Earns the price of a coffee in 65,455 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
8K
estimated from 150 ratings
Active Users (MAU est.)
877.5
11.7% of installs · default benchmark
Rating
4.53 ★
150 reviews
Monetization
Paid app ($0.99)

Rating Distribution

5★
122
4★
9
3★
5
2★
4
1★
10

Compare Incognito - Private Browser or explore similar apps

Utilities · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Incognito — Private Browser

How much money does Incognito - Private Browser make on the App Store?
Incognito - Private Browser has an estimated App Store revenue of $198 per month (~$2.4K per year, $7 per day) with a likely range of $109 to $287. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Incognito - Private Browser get?
Apple does not publish exact App Store download counts. Using public ratings (150 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 8K total iOS downloads for Incognito - Private Browser - and roughly 878 monthly active users on iPhone and iPad.
Is Incognito - Private Browser a top grossing iOS app and what is its App Store rank?
Incognito - Private Browser is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Incognito - Private Browser compares to other highest-grossing iPhone and iPad apps.
How is Incognito - Private Browser App Store revenue estimated?
Rev.now estimates Incognito - Private Browser App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Incognito - Private Browser offer on iOS?
Incognito - Private Browser offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Incognito - Private Browser App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Incognito - Private Browser side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Incognito - Private Browser?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Incognito - Private Browser. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.