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Insight Timer: Meditate, Sleep icon

Insight Timer: Meditate, Sleep App Store Revenue Estimate

Insight Network Inc · Health & Fitness

* Apps of the Year Winner - TIME magazine and Womens Health * * More time is spent meditating on Insight Timer than all other meditation apps * * Happiest App in the World - Tristan Harris * The number 1 free meditation app. Guided meditat…

App Store ★ 4.9 Free IAP 🎯 Opportunity 55 🔨 Clone 40
REV.NOW
Insight Timer: Meditate, Sleep icon
Insight Timer: Meditate, Sleep earns about
$4.28M/month
range $2.35M – $6.20M · $51.30M/year
Live data · refreshed every hour
Per Day
$142.5K
$78.4K – $206.6K
Per Week
$997.5K
$548.6K – $1.45M
Per Month
$4.28M
$2.35M – $6.20M
Per Year
$51.30M
$28.22M – $74.39M
Lifetime
$128.25M
$70.54M – $185.97M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Insight Timer: Meditate, Sleep

Auto-generated from this app's real revenue ($4.28M/month · $51.30M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.50/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • audio content + free-trial → annual upsell

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • audio content library
  • background-play support
  • daily reminders
  • free trial → annual upsell

💰 Pricing recommendation

Insight Timer: Meditate, Sleep is at $7.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Insight Timer: Meditate, Sleep for 30 days - here's what I'd do differently"
  • "Why Insight Timer: Meditate, Sleep costs $7.50/mo when ours costs $4.50"
  • "The health & fitness app Insight Timer: Meditate, Sleep won't tell you these 3 things"

Monetization

Subscription (~$7.50/mo, wellness)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
410K
65.9M installs · 17.9% active · 3.5% pay
Profile: Wellness
In-App Purchases 7
  • Monthlyest. Teacher Donation (M) $19.99 /month
  • Weeklyest. Teacher Donation (S) $4.99 /week ~$21.68/mo
  • Annualest. Teacher Donation (L) $49.99 /year ~$4.17/mo
  • Annualest. MemberPlus Family $89.99 /year ~$7.50/mo
  • Annualest. Teacher Donation (XL) $99.99 /year ~$8.33/mo
  • Subscription Insight Premium Meditation2 tiers $9.99 – $59.99 range
  • One-timeest. Teacher Donation (XS) $1.99 one-time
7 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
20.16.0
Released
Nov 5, 2009
Last Updated
May 6, 2026
File Size
253.9 MB
Required OS
15.0
Content Rating
12+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian, Spanish
Developer
Insight Network Inc

What's new in v20.16.0

The world's largest free mental health app just got even bigger! In the last week we've added 944 new free meditations for you to enjoy, plus 461 new free sleep tracks, music files, talks and podcasts.
This version also includes a number of UI improvements requested by our growing community of 3 million monthly active members.

Fun Numbers - share these

$2
every second
$99
every minute
$5.9K
every hour
$142.5K
every day
  • ☕ Buys 29K $5 coffees every day
  • 👨‍💻 Pays for 285 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
65.9M
estimated from 439,038 ratings
Active Users (MAU est.)
11.8M
17.9% of installs · wellness profile benchmark
Rating
4.90 ★
439K reviews
Monetization
Subscription (~$7.50/mo, wellness)

Rating Distribution

5★
407K
4★
24K
3★
4K
2★
1K
1★
2K

Compare Insight Timer: Meditate, Sleep or explore similar apps

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Frequently Asked About Insight Timer: Meditate, Sleep

How much money does Insight Timer: Meditate, Sleep make on the App Store?
Insight Timer: Meditate, Sleep has an estimated App Store revenue of $4.28M per month (~$51.30M per year, $142.5K per day) with a likely range of $2.35M to $6.20M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Insight Timer: Meditate, Sleep get?
Apple does not publish exact App Store download counts. Using public ratings (439K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 65.9M total iOS downloads for Insight Timer: Meditate, Sleep - and roughly 11.8M monthly active users on iPhone and iPad.
Is Insight Timer: Meditate, Sleep a top grossing iOS app and what is its App Store rank?
Insight Timer: Meditate, Sleep is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Insight Timer: Meditate, Sleep compares to other highest-grossing iPhone and iPad apps.
How is Insight Timer: Meditate, Sleep App Store revenue estimated?
Rev.now estimates Insight Timer: Meditate, Sleep App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Insight Timer: Meditate, Sleep offer on iOS?
Insight Timer: Meditate, Sleep offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Insight Timer: Meditate, Sleep App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Insight Timer: Meditate, Sleep side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Insight Timer: Meditate, Sleep?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Insight Timer: Meditate, Sleep. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.