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Instinct: Casual Dating App earns about
$939.2K/month
range $516.5K – $1.36M · $11.27M/year
Live data · refreshed every hour
Per Day
$31.3K
$17.2K – $45.4K
Per Week
$219.1K
$120.5K – $317.8K
Per Month
$939.2K
$516.5K – $1.36M
Per Year
$11.27M
$6.20M – $16.34M
Lifetime
$28.17M
$15.50M – $40.85M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Instinct: Casual Dating App
Auto-generated from this app's real revenue ($939.2K/month · $11.27M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
30/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$12.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Instinct: Casual Dating App is at $12.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Instinct: Casual Dating App for 30 days - here's what I'd do differently"
- "Why Instinct: Casual Dating App costs $12.99/mo when ours costs $7.79"
- "The lifestyle app Instinct: Casual Dating App won't tell you these 3 things"
Monetization
Subscription (~$12.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
18.7M installs · 12% active · 2.3% pay
In-App Purchases 5
- Monthlyest. Instinct Basic $12.99 /month
- Subscription Spark2 tiers $2.49 – $8.99 range
- Subscription Instinct Plus3 tiers $20.99 – $49.99 range
- Subscription Instinct Prime 2 tiers $25.99 – $45.99 range
- One-time Boost $5.99 one-time
5 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 9.55.0
- Released
- Nov 24, 2021
- Last Updated
- Apr 24, 2026
- File Size
- 85.4 MB
- Required OS
- 13.0
- Content Rating
- 17+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Spanish, Turkish
- Developer
- Instinct Dating Сompany
What's new in v9.55.0
Bug fixes and performance improvements - smoother than ever. Enjoy! And stay tuned, more amazing things are on the way.
Fun Numbers - share these
$0
every second
$22
every minute
$1.3K
every hour
$31.3K
every day
- ☕ Buys 6K $5 coffees every day
- 👨💻 Pays for 63 senior engineer salaries per year
- 🚗 Earns enough for 268 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 14 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
18.7M
estimated from 124,651 ratings
Active Users (MAU est.)
2.2M
12% of installs · default benchmark
Rating
4.88 ★
125K reviews
Monetization
Subscription (~$12.99/mo)
Rating Distribution
5★
117K
4★
4K
3★
2K
2★
580
1★
2K
Compare Instinct: Casual Dating App or explore similar apps
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Frequently Asked About Instinct: Casual Dating App
How much money does Instinct: Casual Dating App make on the App Store? ⌄
Instinct: Casual Dating App has an estimated App Store revenue of $939.2K per month (~$11.27M per year, $31.3K per day) with a likely range of $516.5K to $1.36M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Instinct: Casual Dating App get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (125K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 18.7M total iOS downloads for Instinct: Casual Dating App - and roughly 2.2M monthly active users on iPhone and iPad.
Is Instinct: Casual Dating App a top grossing iOS app and what is its App Store rank? ⌄
Instinct: Casual Dating App is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Instinct: Casual Dating App compares to other highest-grossing iPhone and iPad apps.
How is Instinct: Casual Dating App App Store revenue estimated? ⌄
Rev.now estimates Instinct: Casual Dating App App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Instinct: Casual Dating App offer on iOS? ⌄
Instinct: Casual Dating App offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Instinct: Casual Dating App App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Instinct: Casual Dating App side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Instinct: Casual Dating App? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Instinct: Casual Dating App. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
