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IPVanish: IP Location Changer icon

IPVanish: IP Location Changer App Store Revenue Estimate

IPVanish, Inc. · Utilities

"Help secure your WiFi with IPVanish VPN for iPhone and iPad. Use the IP location changer of our fast VPN to help defend your private data and connect to content from almost anywhere. Get started today! IPVanish provides a simple solution …

App Store ★ 4.6 Free IAP 🎯 Opportunity 51 🔨 Clone 0
REV.NOW
IPVanish: IP Location Changer icon
IPVanish: IP Location Changer earns about
$933.1K/month
range $513.2K – $1.35M · $11.20M/year
Live data · refreshed every hour
Per Day
$31.1K
$17.1K – $45.1K
Per Week
$217.7K
$119.8K – $315.7K
Per Month
$933.1K
$513.2K – $1.35M
Per Year
$11.20M
$6.16M – $16.24M
Lifetime
$27.99M
$15.40M – $40.59M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for IPVanish: IP Location Changer

Auto-generated from this app's real revenue ($933.1K/month · $11.20M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

51/100
Opportunity
Decent target
0/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.50/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

IPVanish: IP Location Changer is at $7.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried IPVanish: IP Location Changer for 30 days - here's what I'd do differently"
  • "Why IPVanish: IP Location Changer costs $7.50/mo when ours costs $4.50"
  • "The utilities app IPVanish: IP Location Changer won't tell you these 3 things"

Monetization

Subscription (~$7.50/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
90K
15.6M installs · 9.9% active · 5.8% pay
Profile: Security
In-App Purchases 8
  • Monthly IPVanish 1-Month Subscription $12.99 /month
  • Monthly IPVanish 1 Month Subscription $13.99 /month
  • Monthly IPVanish 3-Month Subscription $34.99 /month
  • Weekly IPVanish 1 Week Subscription $4.99 /week ~$21.68/mo
  • Weeklyest. IPVanish Speedtest promo $4.99 /week ~$21.68/mo
  • Annual IPVanish 1 Year Subscription $89.99 /year ~$7.50/mo
  • Annual IPVanish 1-Year Subscription $89.99 /year ~$7.50/mo
  • Annual IPVanish 1 Year Subscription $99.99 /year ~$8.33/mo
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
4.30.0
Released
Dec 4, 2013
Last Updated
May 6, 2026
File Size
85.3 MB
Required OS
15.0
Content Rating
4+
Category
Utilities
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Polish, Portuguese, Spanish
Developer
IPVanish, Inc.

What's new in v4.30.0

+ We’ve added OpenVPN protocol support, currently in beta.
+ Virtual servers are now indicated with an icon in the Locations list.
With every release, we make improvements under the hood and squash any bugs that come up. Having issues? Contact us at support@ipvanish.com and we'll help find a fix.

Fun Numbers - share these

$0
every second
$22
every minute
$1.3K
every hour
$31.1K
every day
  • ☕ Buys 6K $5 coffees every day
  • 👨‍💻 Pays for 62 senior engineer salaries per year
  • 🚗 Earns enough for 267 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 14 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
15.6M
estimated from 103,920 ratings
Active Users (MAU est.)
1.5M
9.9% of installs · security profile benchmark
Rating
4.55 ★
104K reviews
Monetization
Subscription (~$7.50/mo, security)

Rating Distribution

5★
84K
4★
8K
3★
4K
2★
2K
1★
6K

Compare IPVanish: IP Location Changer or explore similar apps

Utilities · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About IPVanish: IP Location Changer

How much money does IPVanish: IP Location Changer make on the App Store?
IPVanish: IP Location Changer has an estimated App Store revenue of $933.1K per month (~$11.20M per year, $31.1K per day) with a likely range of $513.2K to $1.35M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does IPVanish: IP Location Changer get?
Apple does not publish exact App Store download counts. Using public ratings (104K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 15.6M total iOS downloads for IPVanish: IP Location Changer - and roughly 1.5M monthly active users on iPhone and iPad.
Is IPVanish: IP Location Changer a top grossing iOS app and what is its App Store rank?
IPVanish: IP Location Changer is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how IPVanish: IP Location Changer compares to other highest-grossing iPhone and iPad apps.
How is IPVanish: IP Location Changer App Store revenue estimated?
Rev.now estimates IPVanish: IP Location Changer App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does IPVanish: IP Location Changer offer on iOS?
IPVanish: IP Location Changer offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare IPVanish: IP Location Changer App Store revenue with another iOS app?
Yes. Use the free compare tool to compare IPVanish: IP Location Changer side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for IPVanish: IP Location Changer?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for IPVanish: IP Location Changer. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.