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Life360: Family Safety & GPS icon

Life360: Family Safety & GPS App Store Revenue Estimate

Life360 · Social Networking

Whether at home, online, or on the move, our comprehensive family safety features bring peace of mind to your loved ones AND help safeguard your personal belongings. Experience location safety features that surpass ordinary GPS tracking app…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 20
REV.NOW
Life360: Family Safety & GPS icon
Life360: Family Safety & GPS earns about
$10.97M/month
range $6.04M – $15.91M · $131.68M/year
Live data · refreshed every hour
Per Day
$365.8K
$201.2K – $530.4K
Per Week
$2.56M
$1.41M – $3.71M
Per Month
$10.97M
$6.04M – $15.91M
Per Year
$131.68M
$72.42M – $190.93M
Lifetime
$329.20M
$181.06M – $477.34M
Brand revenue 📰 Reported

Life360 - full brand revenue

Annual brand revenue (2022)
$228M/year
Company · Wikipedia (Life360)
App Store / Play Store share
58%
≈ $132M/year of in-app revenue
Off-store revenue (everything else)
$97M/year
42% of total brand revenue

Life360 earns about $228M/year in total brand revenue.

App Store and Play Store revenue make up a meaningful share of total brand revenue for Life360 - the gap to corporate revenue is small.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Life360: Family Safety & GPS

Auto-generated from this app's real revenue ($10.97M/month · $131.68M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
20/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$14.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $14.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Life360: Family Safety & GPS is at $14.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Social Networking
  • Smart : Social Networking Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Life360: Family Safety & GPS for 30 days - here's what I'd do differently"
  • "Why Life360: Family Safety & GPS costs $14.99/mo when ours costs $8.99"
  • "The social networking app Life360: Family Safety & GPS won't tell you these 3 things"

Monetization

Subscription (~$14.99/mo) · calibrated by US grossing rank #25
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
527K
489.6M installs · 7.2% active · 1.5% pay
In-App Purchases 5
  • Monthlyest. Life360 Gold Membership $14.99 /month
  • Monthlyest. Life360 Driver Protect $14.99 /month
  • Monthlyest. Life360 Platinum Membership $24.99 /month
  • Weeklyest. Life360 Plus $7.99 /week ~$34.72/mo
  • Weeklyest. Life360 Silver Membership $7.99 /week ~$34.72/mo
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
26.23.0
Released
Aug 10, 2010
Last Updated
Jun 16, 2026
File Size
464.8 MB
Required OS
17.2
Content Rating
4+
Category
Social Networking
Price
Free
Currency
USD
Languages
Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, NB, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian, Vietnamese
Developer
Life360

What's new in v26.23.0

In this update, we've squashed some bugs and fine-tuned the performance, ensuring a smoother and more efficient experience for you.

Fun Numbers - share these

$4
every second
$254
every minute
$15.2K
every hour
$365.8K
every day
  • ☕ Buys 73K $5 coffees every day
  • 👨‍💻 Pays for 732 senior engineer salaries per year
  • 🚗 Earns enough for 3K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
489.6M
estimated from 2,880,272 ratings
Active Users (MAU est.)
35.3M
7.2% of installs · SOCIAL_NETWORKING category benchmark · iOS large-install decay × 0.16
US Grossing Rank
#25
Live from App Store top-grossing chart
Monetization
Subscription (~$14.99/mo) · calibrated by US grossing rank #25

Rating Distribution

5★
2.6M
4★
198K
3★
42K
2★
11K
1★
74K

Compare Life360: Family Safety & GPS or explore similar apps

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Frequently Asked About Life360: Family Safety & GPS

How much money does Life360: Family Safety & GPS make on the App Store?
Life360: Family Safety & GPS has an estimated App Store revenue of $10.97M per month (~$131.68M per year, $365.8K per day) with a likely range of $6.04M to $15.91M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Life360: Family Safety & GPS get?
Apple does not publish exact App Store download counts. Using public ratings (2.9M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 489.6M total iOS downloads for Life360: Family Safety & GPS - and roughly 35.3M monthly active users on iPhone and iPad.
Is Life360: Family Safety & GPS a top grossing iOS app and what is its App Store rank?
Life360: Family Safety & GPS is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Life360: Family Safety & GPS compares to other highest-grossing iPhone and iPad apps.
How is Life360: Family Safety & GPS App Store revenue estimated?
Rev.now estimates Life360: Family Safety & GPS App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Life360: Family Safety & GPS offer on iOS?
Life360: Family Safety & GPS offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Life360: Family Safety & GPS App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Life360: Family Safety & GPS side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Life360: Family Safety & GPS?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Life360: Family Safety & GPS. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.