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Marco Polo - Video Messenger icon

Marco Polo - Video Messenger App Store Revenue Estimate

Joya Communications · Social Networking

Marco Polo is the video chat app that brings you closer to the people who matter most without asking you to compromise on trust. ONE VIDEO IS WORTH A THOUSAND TEXTS Communicate face-to-face in a private, ad-free space with no interruptions…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 0
REV.NOW
Marco Polo - Video Messenger icon
Marco Polo - Video Messenger earns about
$6.77M/month
range $3.72M – $9.81M · $81.19M/year
Live data · refreshed every hour
Per Day
$225.5K
$124.0K – $327.0K
Per Week
$1.58M
$868.3K – $2.29M
Per Month
$6.77M
$3.72M – $9.81M
Per Year
$81.19M
$44.66M – $117.73M
Lifetime
$202.99M
$111.64M – $294.33M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Marco Polo - Video Messenger

Auto-generated from this app's real revenue ($6.77M/month · $81.19M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
0/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Marco Polo - Video Messenger is at $7.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Social Networking
  • Smart : Social Networking Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Marco Polo - Video Messenger for 30 days - here's what I'd do differently"
  • "Why Marco Polo - Video Messenger costs $7.99/mo when ours costs $4.79"
  • "The social networking app Marco Polo - Video Messenger won't tell you these 3 things"

Monetization

Subscription (~$7.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
610K
365.1M installs · 7.2% active · 2.3% pay
In-App Purchases 5
  • Monthlyest. Plus Guest Pass $14.99 /month
  • Monthlyest. Marco Polo Plus - Family Plan $19.99 /month
  • Subscription Marco Polo - Unlimited Storage2 tiers $7.99 – $47.99 range
  • Subscription Marco Polo Plus3 tiers $9.99 – $79.99 range
  • Subscription Marco Polo Plus - Family Plan2 tiers $119.99 – $159.99 range
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
0.1573.0
Released
Oct 7, 2014
Last Updated
May 4, 2026
File Size
224.5 MB
Required OS
16.0
Content Rating
4+
Category
Social Networking
Price
Free
Currency
USD
Languages
English
Developer
Joya Communications

What's new in v0.1573.0

Marco Polo is updated weekly with new fun features and faster, more reliable experiences. This release includes general bug fixes and improvements.

Fun Numbers - share these

$3
every second
$157
every minute
$9.4K
every hour
$225.5K
every day
  • ☕ Buys 45K $5 coffees every day
  • 👨‍💻 Pays for 451 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
365.1M
estimated from 2,147,584 ratings
Active Users (MAU est.)
26.3M
7.2% of installs · SOCIAL_NETWORKING category benchmark · iOS large-install decay × 0.16
Rating
4.76 ★
2.1M reviews
Monetization
Subscription (~$7.99/mo)

Rating Distribution

5★
1.8M
4★
223K
3★
68K
2★
16K
1★
25K

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Frequently Asked About Marco Polo - Video Messenger

How much money does Marco Polo - Video Messenger make on the App Store?
Marco Polo - Video Messenger has an estimated App Store revenue of $6.77M per month (~$81.19M per year, $225.5K per day) with a likely range of $3.72M to $9.81M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Marco Polo - Video Messenger get?
Apple does not publish exact App Store download counts. Using public ratings (2.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 365.1M total iOS downloads for Marco Polo - Video Messenger - and roughly 26.3M monthly active users on iPhone and iPad.
Is Marco Polo - Video Messenger a top grossing iOS app and what is its App Store rank?
Marco Polo - Video Messenger is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Marco Polo - Video Messenger compares to other highest-grossing iPhone and iPad apps.
How is Marco Polo - Video Messenger App Store revenue estimated?
Rev.now estimates Marco Polo - Video Messenger App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Marco Polo - Video Messenger offer on iOS?
Marco Polo - Video Messenger offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Marco Polo - Video Messenger App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Marco Polo - Video Messenger side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Marco Polo - Video Messenger?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Marco Polo - Video Messenger. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.