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Merge Fables® icon

Merge Fables® App Store Revenue Estimate

Microfun Limited · Games

Welcome to Merge Fables, where you will explore an island full of stories! Merge together pieces to meet delightful characters and build the castles of your dreams! Master the art of huge matches to get the biggest rewards! Merge Fables Fe…

App Store ★ 4.8 Free IAP 🎯 Opportunity 44 🔨 Clone 65
REV.NOW
Merge Fables® icon
Merge Fables® earns about
$276.3K/month
range $152.0K – $400.6K · $3.32M/year
Live data · refreshed every hour
Per Day
$9.2K
$5.1K – $13.4K
Per Week
$64.5K
$35.5K – $93.5K
Per Month
$276.3K
$152.0K – $400.6K
Per Year
$3.32M
$1.82M – $4.81M
Lifetime
$8.29M
$4.56M – $12.02M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Merge Fables®

Auto-generated from this app's real revenue ($276.3K/month · $3.32M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$21.68/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $21.68/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Merge Fables® charges ~$21.68/mo. Competitive entry: $13.01/mo or annual at $78/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Merge Fables® for 30 days - here's what I'd do differently"
  • "Why Merge Fables® costs $21.68/mo when ours costs $13.01"
  • "The games app Merge Fables® won't tell you these 3 things"

Monetization

Subscription (~$21.68/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
9K
2.0M installs · 20.1% active · 2.3% pay
In-App Purchases 10
  • Weeklyest. Sack of Rubies $4.99 /week ~$21.68/mo
  • One-time Premium Event Energy Bundle $0.99 one-time
  • One-timeest. Pouch of Rubies $1.99 one-time
  • One-time Senior Energy Bundle $2.99 one-time
  • One-time Ultimate Energy Bundle $3.99 one-time
  • One-time Premium Event Energy Bundle $4.99 one-time
  • One-timeest. Island Event Gold Ticket $4.99 one-time
  • One-time Super Energy Bundle $5.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
4.34.0
Released
Apr 30, 2021
Last Updated
Apr 26, 2026
File Size
2.01 GB
Required OS
12.0
Content Rating
4+
Category
Games
Price
Free
Currency
USD
Languages
English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese
Developer
Microfun Limited

What's new in v4.34.0

Don't miss our latest version!
-- Many wonderful events with rich rewards are waiting for you!
--Additional features and bug fixes.

Fun Numbers - share these

$0
every second
$6
every minute
$384
every hour
$9.2K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 18 senior engineer salaries per year
  • 🚗 Earns enough for 79 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 47 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
2.0M
estimated from 17,870 ratings
Active Users (MAU est.)
395K
20.1% of installs · GAMES category benchmark
Rating
4.76 ★
18K reviews
Monetization
Subscription (~$21.68/mo)

Rating Distribution

5★
15K
4★
2K
3★
311
2★
120
1★
278

Compare Merge Fables® or explore similar apps

Games · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Merge Fables®

How much money does Merge Fables® make on the App Store?
Merge Fables® has an estimated App Store revenue of $276.3K per month (~$3.32M per year, $9.2K per day) with a likely range of $152.0K to $400.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Merge Fables® get?
Apple does not publish exact App Store download counts. Using public ratings (18K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 2.0M total iOS downloads for Merge Fables® - and roughly 395K monthly active users on iPhone and iPad.
Is Merge Fables® a top grossing iOS app and what is its App Store rank?
Merge Fables® is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Merge Fables® compares to other highest-grossing iPhone and iPad apps.
How is Merge Fables® App Store revenue estimated?
Rev.now estimates Merge Fables® App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Merge Fables® offer on iOS?
Merge Fables® offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Merge Fables® App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Merge Fables® side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Merge Fables®?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Merge Fables®. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.