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Microsoft Edge earns about
$1.52M/month
range $836.5K – $2.21M · $18.25M/year
Live data · refreshed every hour
Per Day
$50.7K
$27.9K – $73.5K
Per Week
$354.9K
$195.2K – $514.6K
Per Month
$1.52M
$836.5K – $2.21M
Per Year
$18.25M
$10.04M – $26.46M
Lifetime
$45.63M
$25.10M – $66.16M
Brand revenue
✓ Verified filing
Microsoft - full brand revenue
Annual brand revenue (2024)
$245B/year
App Store / Play Store share
1%
≈ $18M/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue
Microsoft earns about $245B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Microsoft Edge
Auto-generated from this app's real revenue ($1.52M/month · $18.25M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
0/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Microsoft Edge is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Microsoft Edge for 30 days - here's what I'd do differently"
- "Why Microsoft Edge costs $9.99/mo when ours costs $5.99"
- "The utilities app Microsoft Edge won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
79.7M installs · 5.9% active · 2.3% pay
In-App Purchases 3
- Monthlyest. Microsoft Copilot Pro $20.00 /month
- Subscription Microsoft 365 Personal2 tiers $9.99 – $99.99 range
- Subscription Microsoft 365 Premium2 tiers $19.99 – $199.99 range
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 149.4022.68
- Released
- Nov 30, 2017
- Last Updated
- Jun 15, 2026
- File Size
- 465.5 MB
- Required OS
- 18.0
- Content Rating
- 17+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, LT, Malay, NB, FA, Polish, Portuguese, Romanian, Russian, SR, Chinese, Slovak
- Developer
- Microsoft Corporation
What's new in v149.4022.68
Welcome to Microsoft Edge! Here's what's new in this release:
• New World Cup themes: Pick your team and make Edge yours. Wallpapers, colors, and styles to match your squad every time you open the browser.
• Fixed some bugs and improved stability and performance.
Upgrade now to enjoy a smarter, faster, and more productive Microsoft Edge.
Fun Numbers - share these
$1
every second
$35
every minute
$2.1K
every hour
$50.7K
every day
- ☕ Buys 10K $5 coffees every day
- 👨💻 Pays for 101 senior engineer salaries per year
- 🚗 Earns enough for 435 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 9 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
79.7M
estimated from 531,427 ratings
Active Users (MAU est.)
4.7M
5.9% of installs · default benchmark · iOS large-install decay × 0.5
Rating
4.71 ★
531K reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
449K
4★
46K
3★
15K
2★
5K
1★
16K
Compare Microsoft Edge or explore similar apps
Utilities · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Microsoft Edge
How much money does Microsoft Edge make on the App Store? ⌄
Microsoft Edge has an estimated App Store revenue of $1.52M per month (~$18.25M per year, $50.7K per day) with a likely range of $836.5K to $2.21M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft Edge get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (531K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 79.7M total iOS downloads for Microsoft Edge - and roughly 4.7M monthly active users on iPhone and iPad.
Is Microsoft Edge a top grossing iOS app and what is its App Store rank? ⌄
Microsoft Edge is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft Edge compares to other highest-grossing iPhone and iPad apps.
How is Microsoft Edge App Store revenue estimated? ⌄
Rev.now estimates Microsoft Edge App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft Edge offer on iOS? ⌄
Microsoft Edge offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft Edge App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Microsoft Edge side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft Edge? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft Edge. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
