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MyFitnessPal: Calorie Counter earns about
$8.05M/month
range $4.43M – $11.68M · $96.63M/year
Live data · refreshed every hour
Per Day
$268.4K
$147.6K – $389.2K
Per Week
$1.88M
$1.03M – $2.72M
Per Month
$8.05M
$4.43M – $11.68M
Per Year
$96.63M
$53.15M – $140.12M
Lifetime
$241.58M
$132.87M – $350.29M
Brand revenue
≈ Estimated
MyFitnessPal - full brand revenue
Annual brand revenue (2024)
$310M/year
App Store / Play Store share
31%
≈ $97M/year of in-app revenue
Off-store revenue (everything else)
$213M/year
69% of total brand revenue
MyFitnessPal earns about $310M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for MyFitnessPal: Calorie Counter
Auto-generated from this app's real revenue ($8.05M/month · $96.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
10/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$6.67/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
MyFitnessPal: Calorie Counter is at $6.67/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried MyFitnessPal: Calorie Counter for 30 days - here's what I'd do differently"
- "Why MyFitnessPal: Calorie Counter costs $6.67/mo when ours costs $4.00"
- "The health & fitness app MyFitnessPal: Calorie Counter won't tell you these 3 things"
Monetization
Subscription (~$6.67/mo, fitness-sub) · calibrated by US grossing rank #40Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
127.9M installs · 29% active · 2.3% pay
Profile: Fitness sub
In-App Purchases 6
- Monthly MyFitnessPal Monthly Premium $9.99 /month
- Monthly MyFitnessPal Monthly Premium $19.99 /month
- Annual MyFitnessPal Yearly Premium $49.99 /year ~$4.17/mo
- Annual MyFitnessPal Yearly Premium $79.99 /year ~$6.67/mo
- Annual MyFitnessPal Annual Premium $79.99 /year ~$6.67/mo
- Subscription MyFitnessPal Premium2 tiers $9.99 – $49.99 range
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.18.0
- Released
- Dec 8, 2009
- Last Updated
- May 5, 2026
- File Size
- 467.7 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Chinese, Turkish
- Developer
- MyFitnessPal, Inc.
What's new in v26.18.0
Fixed: After logging food from your history and returning to Search, the keyboard would pop back up uninvited. Now it stays put.
Fixed: The "Only" filter button in food search briefly appeared oversized before snapping back to normal. Quick glitch, quicker fix.
* “Piquant, with a very pleasant crunch.” -a QA engineer, when asked about the latest bugs.
*For all the latest fixes, update to the latest app version
Fun Numbers - share these
$3
every second
$186
every minute
$11.2K
every hour
$268.4K
every day
- ☕ Buys 54K $5 coffees every day
- 👨💻 Pays for 537 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
127.9M
estimated from 2,326,230 ratings
Active Users (MAU est.)
37.1M
29% of installs · fitness-sub profile benchmark
US Grossing Rank
#40
Live from App Store top-grossing chart
Monetization
Subscription (~$6.67/mo, fitness-sub) · calibrated by US grossing rank #40
Rating Distribution
5★
1.9M
4★
252K
3★
75K
2★
21K
1★
51K
Compare MyFitnessPal: Calorie Counter or explore similar apps
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Frequently Asked About MyFitnessPal: Calorie Counter
How much money does MyFitnessPal: Calorie Counter make on the App Store? ⌄
MyFitnessPal: Calorie Counter has an estimated App Store revenue of $8.05M per month (~$96.63M per year, $268.4K per day) with a likely range of $4.43M to $11.68M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does MyFitnessPal: Calorie Counter get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.3M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 127.9M total iOS downloads for MyFitnessPal: Calorie Counter - and roughly 37.1M monthly active users on iPhone and iPad.
Is MyFitnessPal: Calorie Counter a top grossing iOS app and what is its App Store rank? ⌄
MyFitnessPal: Calorie Counter is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how MyFitnessPal: Calorie Counter compares to other highest-grossing iPhone and iPad apps.
How is MyFitnessPal: Calorie Counter App Store revenue estimated? ⌄
Rev.now estimates MyFitnessPal: Calorie Counter App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does MyFitnessPal: Calorie Counter offer on iOS? ⌄
MyFitnessPal: Calorie Counter offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare MyFitnessPal: Calorie Counter App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare MyFitnessPal: Calorie Counter side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for MyFitnessPal: Calorie Counter? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for MyFitnessPal: Calorie Counter. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
