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MyFitnessPal: Calorie Counter earns about
$8.99M/month
range $4.95M – $13.04M · $107.93M/year
Live data · refreshed every hour
Per Day
$299.8K
$164.9K – $434.7K
Per Week
$2.10M
$1.15M – $3.04M
Per Month
$8.99M
$4.95M – $13.04M
Per Year
$107.93M
$59.36M – $156.50M
Lifetime
$269.82M
$148.40M – $391.24M
Brand revenue
≈ Estimated
MyFitnessPal - full brand revenue
Annual brand revenue (2024)
$310M/year
App Store / Play Store share
35%
≈ $108M/year of in-app revenue
Off-store revenue (everything else)
$202M/year
65% of total brand revenue
MyFitnessPal earns about $310M/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for MyFitnessPal - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for MyFitnessPal: Calorie Counter
Auto-generated from this app's real revenue ($8.99M/month · $107.93M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
10/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$12.00/mo) - proven monetization
- photo-to-data feature (camera + AI for instant value delivery)
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- subscription is $12.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
MyFitnessPal: Calorie Counter is at $12.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried MyFitnessPal: Calorie Counter for 30 days - here's what I'd do differently"
- "Why MyFitnessPal: Calorie Counter costs $12.00/mo when ours costs $7.20"
- "The health & fitness app MyFitnessPal: Calorie Counter won't tell you these 3 things"
Monetization
Subscription (~$12.00/mo, fitness-sub) · calibrated by US grossing rank #37Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
128.6M installs · 8.1% active · 5.2% pay
Profile: Fitness sub
In-App Purchases
- Sub Subscription tier $12.00/month
Subscription tiers parsed from store description.
App Details
Pulled from the App Store- Current Version
- 26.24.0
- Released
- Dec 8, 2009
- Last Updated
- Jun 16, 2026
- File Size
- 484.1 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Chinese, Turkish
- Developer
- MyFitnessPal, Inc.
What's new in v26.24.0
Fixed: After starting a Premium trial or subscription from Voice Log, the feature wouldn’t launch automatically. Now it jumps straight to the mic, no tap-tap-check-check-one-two’s needed.
Fixed: In dark mode, parts of Meal Scan’s UI displayed incorrectly, making it hard to navigate. We fixed the contrast so it's nice and clear.
* Our QA team nailed their protein macros by eating all the bugs they found.
*For all the latest fixes, update to the latest app version
Fun Numbers - share these
$3
every second
$208
every minute
$12.5K
every hour
$299.8K
every day
- ☕ Buys 60K $5 coffees every day
- 👨💻 Pays for 600 senior engineer salaries per year
- 🚗 Earns enough for 3K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
128.6M
estimated from 2,338,585 ratings
Active Users (MAU est.)
10.4M
8.1% of installs · fitness-sub profile benchmark · iOS large-install decay × 0.28
US Grossing Rank
#37
Live from App Store top-grossing chart
Monetization
Subscription (~$12.00/mo, fitness-sub) · calibrated by US grossing rank #37
Rating Distribution
5★
1.9M
4★
253K
3★
75K
2★
21K
1★
51K
Compare MyFitnessPal: Calorie Counter or explore similar apps
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Frequently Asked About MyFitnessPal: Calorie Counter
How much money does MyFitnessPal: Calorie Counter make on the App Store? ⌄
MyFitnessPal: Calorie Counter has an estimated App Store revenue of $8.99M per month (~$107.93M per year, $299.8K per day) with a likely range of $4.95M to $13.04M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does MyFitnessPal: Calorie Counter get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.3M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 128.6M total iOS downloads for MyFitnessPal: Calorie Counter - and roughly 10.4M monthly active users on iPhone and iPad.
Is MyFitnessPal: Calorie Counter a top grossing iOS app and what is its App Store rank? ⌄
MyFitnessPal: Calorie Counter is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how MyFitnessPal: Calorie Counter compares to other highest-grossing iPhone and iPad apps.
How is MyFitnessPal: Calorie Counter App Store revenue estimated? ⌄
Rev.now estimates MyFitnessPal: Calorie Counter App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does MyFitnessPal: Calorie Counter offer on iOS? ⌄
MyFitnessPal: Calorie Counter currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare MyFitnessPal: Calorie Counter App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare MyFitnessPal: Calorie Counter side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for MyFitnessPal: Calorie Counter? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for MyFitnessPal: Calorie Counter. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
