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Need for Speed™ Most Wanted icon

Need for Speed™ Most Wanted App Store Revenue Estimate

Electronic Arts · Games

APP STORE BEST OF 2012! Thanks to all our fans for making Most Wanted one of the year’s biggest hits. "The street racer that iOS devices have been waiting for" (PocketGamer, 9/10 Gold Award) “It pushes the mobile platform to its utmost li…

App Store ★ 3.6 USD4.99 IAP 🎯 Opportunity 55 🔨 Clone 40
REV.NOW
Need for Speed™ Most Wanted icon
Need for Speed™ Most Wanted earns about
$22.5K/month
range $12.4K – $32.6K · $269.5K/year
Live data · refreshed every hour
Per Day
$749
$412 – $1.1K
Per Week
$5.2K
$2.9K – $7.6K
Per Month
$22.5K
$12.4K – $32.6K
Per Year
$269.5K
$148.2K – $390.8K
Lifetime
$673.9K
$370.6K – $977.1K
Brand revenue ✓ Verified filing

Electronic Arts - full brand revenue

Annual brand revenue (2024)
$7.6B/year
Gaming · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $270K/year of in-app revenue
Off-store revenue (everything else)
$7.6B/year
99% of total brand revenue

Electronic Arts earns about $7.6B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Need for Speed™ Most Wanted

Auto-generated from this app's real revenue ($22.5K/month · $269.5K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.6 - read /intelligence/reviews/ios/need-for-speed-most-wanted/ to mine the top complaints
  • last updated 78 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Need for Speed™ Most Wanted is paid at USD4.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Need for Speed™ Most Wanted for 30 days - here's what I'd do differently"
  • "Why Need for Speed™ Most Wanted costs $9.99/mo when ours costs $5.99"
  • "The games app Need for Speed™ Most Wanted won't tell you these 3 things"

Monetization

Paid app ($4.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 5
  • One-time Rookie Pack $2.99 one-time
  • One-time Gearhead Pack $4.99 one-time
  • One-time Street Racer Pack! $8.99 one-time
  • One-time Speed Demon Pack $14.99 one-time
  • One-time Most Wanted Pack $24.99 one-time
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.1.3
Released
Oct 30, 2012
Last Updated
Dec 3, 2019
File Size
1.99 GB
Required OS
8.0
Content Rating
4+
Category
Games
Price
USD4.99
Currency
USD
Languages
Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish
Developer
Electronic Arts

What's new in v1.1.3

Check out the changes we've made to improve your racing experience. Thanks for playing!

Fun Numbers - share these

$0
every second
$1
every minute
$31
every hour
$749
every day
  • ☕ Buys 150 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 6 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 577 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
169K
estimated from 2,110 ratings
Active Users (MAU est.)
20K
11.9% of installs · GAMES category benchmark
Rating
3.58 ★
2K reviews
Monetization
Paid app ($4.99)

Rating Distribution

5★
1K
4★
209
3★
154
2★
117
1★
534

Compare Need for Speed™ Most Wanted or explore similar apps

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Frequently Asked About Need for Speed™ Most Wanted

How much money does Need for Speed™ Most Wanted make on the App Store?
Need for Speed™ Most Wanted has an estimated App Store revenue of $22.5K per month (~$269.5K per year, $749 per day) with a likely range of $12.4K to $32.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Need for Speed™ Most Wanted get?
Apple does not publish exact App Store download counts. Using public ratings (2K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 169K total iOS downloads for Need for Speed™ Most Wanted - and roughly 20K monthly active users on iPhone and iPad.
Is Need for Speed™ Most Wanted a top grossing iOS app and what is its App Store rank?
Need for Speed™ Most Wanted is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Need for Speed™ Most Wanted compares to other highest-grossing iPhone and iPad apps.
How is Need for Speed™ Most Wanted App Store revenue estimated?
Rev.now estimates Need for Speed™ Most Wanted App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Need for Speed™ Most Wanted offer on iOS?
Need for Speed™ Most Wanted offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Need for Speed™ Most Wanted App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Need for Speed™ Most Wanted side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Need for Speed™ Most Wanted?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Need for Speed™ Most Wanted. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.