← Check another app
REV.NOW
Paper.io 2 earns about
$1.19M/month
range $655.5K – $1.73M · $14.30M/year
Live data · refreshed every hour
Per Day
$39.7K
$21.9K – $57.6K
Per Week
$278.1K
$153.0K – $403.2K
Per Month
$1.19M
$655.5K – $1.73M
Per Year
$14.30M
$7.87M – $20.74M
Lifetime
$35.76M
$19.67M – $51.85M
Brand revenue
📰 Reported
Voodoo (company) - full brand revenue
Annual brand revenue (2023)
$570M/year
App Store / Play Store share
3%
≈ $14M/year of in-app revenue
Off-store revenue (everything else)
$556M/year
97% of total brand revenue
Voodoo (company) earns about $570M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Paper.io 2
Auto-generated from this app's real revenue ($1.19M/month · $14.30M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Paper.io 2 is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Paper.io 2 for 30 days - here's what I'd do differently"
- "Why Paper.io 2 costs $9.99/mo when ours costs $5.99"
- "The games app Paper.io 2 won't tell you these 3 things"
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
471.5M installs · 3.2% active · 0.6% pay
In-App Purchases 10
- Monthlyest. No Ads $9.99 /month
- Monthlyest. No Ads (Offer) $9.99 /month
- Weeklyest. Special Offer $4.99 /week ~$21.68/mo
- Weeklyest. Skip’its (Medium) $5.99 /week ~$26.03/mo
- One-time Fistful of Gems $0.99 one-time
- One-timeest. No Ads Trial $0.99 one-time
- One-time Bucket of Gems $4.99 one-time
- One-time Skin Bundle $4.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 4.33.0
- Released
- Aug 9, 2018
- Last Updated
- Jun 13, 2026
- File Size
- 292.7 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- Arabic, BN, Bulgarian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, KK, Korean, Malay, NB, FA, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Swedish, TL
- Developer
- Voodoo
What's new in v4.33.0
VISUAL UPDATE
· Gameplay: new tower model and animation
· Animation: new visual area effect when a player is eliminated
· Performance improvements & bug fixes
Come join the arena this summer!
Fun Numbers - share these
$0
every second
$28
every minute
$1.7K
every hour
$39.7K
every day
- ☕ Buys 8K $5 coffees every day
- 👨💻 Pays for 79 senior engineer salaries per year
- 🚗 Earns enough for 341 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 11 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
471.5M
estimated from 2,773,363 ratings
Active Users (MAU est.)
15.1M
3.2% of installs · GAMES category benchmark · iOS large-install decay × 0.16
Rating
4.55 ★
2.8M reviews
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)
Rating Distribution
5★
2.2M
4★
279K
3★
123K
2★
55K
1★
143K
Compare Paper.io 2 or explore similar apps
Games · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Paper.io 2
How much money does Paper.io 2 make on the App Store? ⌄
Paper.io 2 has an estimated App Store revenue of $1.19M per month (~$14.30M per year, $39.7K per day) with a likely range of $655.5K to $1.73M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Paper.io 2 get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 471.5M total iOS downloads for Paper.io 2 - and roughly 15.1M monthly active users on iPhone and iPad.
Is Paper.io 2 a top grossing iOS app and what is its App Store rank? ⌄
Paper.io 2 is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Paper.io 2 compares to other highest-grossing iPhone and iPad apps.
How is Paper.io 2 App Store revenue estimated? ⌄
Rev.now estimates Paper.io 2 App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Paper.io 2 offer on iOS? ⌄
Paper.io 2 offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Paper.io 2 App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Paper.io 2 side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Paper.io 2? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Paper.io 2. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
