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Period Tracker and Calendar earns about
$281.2K/month
range $154.7K – $407.8K · $3.37M/year
Live data · refreshed every hour
Per Day
$9.4K
$5.2K – $13.6K
Per Week
$65.6K
$36.1K – $95.2K
Per Month
$281.2K
$154.7K – $407.8K
Per Year
$3.37M
$1.86M – $4.89M
Lifetime
$8.44M
$4.64M – $12.23M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Period Tracker and Calendar
Auto-generated from this app's real revenue ($281.2K/month · $3.37M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
44/100
Opportunity
75/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$5.83/mo) - proven monetization
- in-app purchase tier ladder for upsells
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Period Tracker and Calendar is at $5.83/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Period Tracker and Calendar for 30 days - here's what I'd do differently"
- "Why Period Tracker and Calendar costs $5.83/mo when ours costs $3.50"
- "The health & fitness app Period Tracker and Calendar won't tell you these 3 things"
Monetization
Subscription (~$5.83/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
5.8M installs · 25.9% active · 2.3% pay
In-App Purchases 8
- Monthlyest. Menstrual calendar: woman log $23.99 /month
- Weeklyest. Ovulation tracker - 30% OFF $2.49 /week ~$10.82/mo
- Weeklyest. Period and ovulation tracker $3.99 /week ~$17.34/mo
- Weeklyest. Period tracker and cycle guide $4.99 /week ~$21.68/mo
- Annual Calendar for 1 year - 30% OFF $16.49 /year ~$1.37/mo
- Annualest. Period calendar - 30% OFF $47.99 /year ~$4.00/mo
- Annualest. My cycle, pms, period calendar $69.99 /year ~$5.83/mo
- Subscription Ovulation & fertility tracker3 tiers $3.99 – $29.99 range
8 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 12.6.0
- Released
- Aug 27, 2015
- Last Updated
- May 8, 2026
- File Size
- 159.4 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Bulgarian, Czech, Dutch, English, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, NB, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Swedish, Chinese, Turkish, Ukrainian
- Developer
- SimpleInnovation LLC
What's new in v12.6.0
- Fixed minor issues reported by users.
- Please send us your feedback!
Fun Numbers - share these
$0
every second
$7
every minute
$391
every hour
$9.4K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 19 senior engineer salaries per year
- 🚗 Earns enough for 80 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 46 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
5.8M
estimated from 52,301 ratings
Active Users (MAU est.)
1.5M
25.9% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.78 ★
52K reviews
Monetization
Subscription (~$5.83/mo)
Rating Distribution
5★
43K
4★
7K
3★
1K
2★
230
1★
244
Compare Period Tracker and Calendar or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Period Tracker and Calendar
How much money does Period Tracker and Calendar make on the App Store? ⌄
Period Tracker and Calendar has an estimated App Store revenue of $281.2K per month (~$3.37M per year, $9.4K per day) with a likely range of $154.7K to $407.8K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Period Tracker and Calendar get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (52K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 5.8M total iOS downloads for Period Tracker and Calendar - and roughly 1.5M monthly active users on iPhone and iPad.
Is Period Tracker and Calendar a top grossing iOS app and what is its App Store rank? ⌄
Period Tracker and Calendar is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Period Tracker and Calendar compares to other highest-grossing iPhone and iPad apps.
How is Period Tracker and Calendar App Store revenue estimated? ⌄
Rev.now estimates Period Tracker and Calendar App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Period Tracker and Calendar offer on iOS? ⌄
Period Tracker and Calendar offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Period Tracker and Calendar App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Period Tracker and Calendar side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Period Tracker and Calendar? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Period Tracker and Calendar. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
