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Pestle: Recipe Manager icon

Pestle: Recipe Manager App Store Revenue Estimate

Will Bishop · Food & Drink

Save recipes from anywhere, set unlimited timers, plan your week with meal plans, and so much more with Pestle. IMPORT FROM ANYWHERE Import recipes from anywhere on the internet to Pestle, and keep just the ingredients and steps. Just tap …

App Store ★ 4.7 Free IAP 🎯 Opportunity 14 🔨 Clone 75
REV.NOW
Pestle: Recipe Manager icon
Pestle: Recipe Manager earns about
$1.1K/month
range $597 – $1.6K · $13.0K/year
Live data · refreshed every hour
Per Day
$36
$20 – $52
Per Week
$253
$139 – $367
Per Month
$1.1K
$597 – $1.6K
Per Year
$13.0K
$7.2K – $18.9K
Lifetime
$32.6K
$17.9K – $47.2K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Pestle: Recipe Manager

Auto-generated from this app's real revenue ($1.1K/month · $13.0K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

14/100
Opportunity
Marginal - only if you have a real angle
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$2.08/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Pestle: Recipe Manager is at $2.08/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Food & Drink
  • Smart : Food & Drink Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Pestle: Recipe Manager for 30 days - here's what I'd do differently"
  • "Why Pestle: Recipe Manager costs $2.08/mo when ours costs $1.25"
  • "The food & drink app Pestle: Recipe Manager won't tell you these 3 things"

Monetization

Subscription (~$2.08/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
375
136K installs · 11.8% active · 2.3% pay
In-App Purchases 6
  • Monthly Pestle Pro (Monthly) $2.99 /month
  • Monthly Pestle Pro (Monthly) $3.99 /month
  • Annual Pestle Pro (Yearly) $24.99 /year ~$2.08/mo
  • Annual Pestle Pro Yearly $29.99 /year ~$2.50/mo
  • One-time Pestle Pro (Lifetime) $39.99 one-time
  • One-time Pestle Pro Lifetime $49.99 one-time
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
3.0.11
Released
Jan 20, 2022
Last Updated
Feb 17, 2026
File Size
102.6 MB
Required OS
17.6
Content Rating
17+
Category
Food & Drink
Price
Free
Currency
USD
Languages
Danish, English, French, German
Developer
Will Bishop

What's new in v3.0.11

Hey everyone, lots of little bug fixes in this update!
Fixed:
- The highlighter might not progress when you tapped “Next” on iOS 26.
- Cuisines and categories couldn’t be deleted sometimes.
- Cuisines applied to a recipe might not stick.
- Recipes from Facebook could occasionally fail to import.
- Recipes couldn’t be edited once the free limit had been reached.
- Opening a Household link might not present the join screen.
- Setting had a close button that did nothing on iOS 18.
- Pull to search didn’t work on iOS 18.
- The “Groceries” shopping list could be repeatedly created.
- Added a new option in settings to force a re-sync with the server in the case of any missing recipes.
- Some Reels couldn’t be parsed.
Whew! Some great new features on the way, but only bug fixes for now!

Fun Numbers - share these

$0
every second
$0
every minute
$2
every hour
$36
every day
  • ☕ Buys 7 $5 coffees every day
  • ⏱️ Earns the price of a coffee in 11,938 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
136K
estimated from 1,702 ratings
Active Users (MAU est.)
16K
11.8% of installs · default benchmark
Rating
4.74 ★
2K reviews
Monetization
Subscription (~$2.08/mo)

Rating Distribution

5★
1K
4★
108
3★
28
2★
23
1★
53

Compare Pestle: Recipe Manager or explore similar apps

Food & Drink · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Pestle: Recipe Manager

How much money does Pestle: Recipe Manager make on the App Store?
Pestle: Recipe Manager has an estimated App Store revenue of $1.1K per month (~$13.0K per year, $36 per day) with a likely range of $597 to $1.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Pestle: Recipe Manager get?
Apple does not publish exact App Store download counts. Using public ratings (2K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 136K total iOS downloads for Pestle: Recipe Manager - and roughly 16K monthly active users on iPhone and iPad.
Is Pestle: Recipe Manager a top grossing iOS app and what is its App Store rank?
Pestle: Recipe Manager is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Pestle: Recipe Manager compares to other highest-grossing iPhone and iPad apps.
How is Pestle: Recipe Manager App Store revenue estimated?
Rev.now estimates Pestle: Recipe Manager App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Pestle: Recipe Manager offer on iOS?
Pestle: Recipe Manager offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Pestle: Recipe Manager App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Pestle: Recipe Manager side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Pestle: Recipe Manager?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Pestle: Recipe Manager. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.