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Plague Inc. App Store Revenue Estimate

Ndemic Creations · Games

Can you infect the world? Plague Inc. is a unique mix of high strategy and terrifyingly realistic simulation. Your pathogen has just infected 'Patient Zero'. Now you must bring about the end of human history by evolving a deadly, global P…

App Store ★ 4.8 USD0.99 IAP 🎯 Opportunity 47 🔨 Clone 70
REV.NOW
Plague Inc. icon
Plague Inc. earns about
$644.5K/month
range $354.5K – $934.5K · $7.73M/year
Live data · refreshed every hour
Per Day
$21.5K
$11.8K – $31.2K
Per Week
$150.4K
$82.7K – $218.1K
Per Month
$644.5K
$354.5K – $934.5K
Per Year
$7.73M
$4.25M – $11.21M
Lifetime
$19.34M
$10.63M – $28.04M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Plague Inc.

Auto-generated from this app's real revenue ($644.5K/month · $7.73M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Plague Inc. is paid at USD0.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Plague Inc. for 30 days - here's what I'd do differently"
  • "Why Plague Inc. costs $9.99/mo when ours costs $5.99"
  • "The games app Plague Inc. won't tell you these 3 things"

Monetization

Paid app ($0.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$1.75 ARPU
Per-MAU revenue from category benchmark ($0.50–$3.00/mo)
In-App Purchases 10
  • One-timeest. Unlock Virus $0.99 one-time
  • One-time Necroa Virus Expansion Pack $1.99 one-time
  • One-time Neurax Worm Expansion Pack $1.99 one-time
  • One-time Simian Flu Expansion Pack $1.99 one-time
  • One-time Shadow Plague Expansion Pack $1.99 one-time
  • One-timeest. Unlock 7 Standard Plagues $2.99 one-time
  • One-time Scenario Pack $2.99 one-time
  • One-timeest. Unlock All Genes $7.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.24.4
Released
May 26, 2012
Last Updated
May 6, 2026
File Size
123.6 MB
Required OS
9.3
Content Rating
9+
Category
Games
Price
USD0.99
Currency
USD
Languages
English, French, German, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
Developer
Ndemic Creations

What's new in v1.24.4

1.24.4 - Bug fixes for Xenolith
From the infinite depths of space comes an utterly alien plague type. Radically new gameplay, mysterious victory conditions, interstellar genes, haunting music and much more…
Xeno-form the Planet! Transform an entire planet into crystal
Extinction Event: Humans are utterly insignificant, but they can still disrupt you if left alone with defensive satellites, cloud seeding and more. Use meteors to destroy them first

Fun Numbers - share these

$0
every second
$15
every minute
$895
every hour
$21.5K
every day
  • ☕ Buys 4K $5 coffees every day
  • 👨‍💻 Pays for 43 senior engineer salaries per year
  • 🚗 Earns enough for 184 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 20 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
24.4M
estimated from 162,756 ratings
Active Users (MAU est.)
4.9M
20.1% of installs · GAMES category benchmark
Rating
4.81 ★
163K reviews
Monetization
Paid app ($0.99)

Rating Distribution

5★
143K
4★
14K
3★
3K
2★
716
1★
2K

Compare Plague Inc. or explore similar apps

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Frequently Asked About Plague Inc.

How much money does Plague Inc. make on the App Store?
Plague Inc. has an estimated App Store revenue of $644.5K per month (~$7.73M per year, $21.5K per day) with a likely range of $354.5K to $934.5K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Plague Inc. get?
Apple does not publish exact App Store download counts. Using public ratings (163K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 24.4M total iOS downloads for Plague Inc. - and roughly 4.9M monthly active users on iPhone and iPad.
Is Plague Inc. a top grossing iOS app and what is its App Store rank?
Plague Inc. is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Plague Inc. compares to other highest-grossing iPhone and iPad apps.
How is Plague Inc. App Store revenue estimated?
Rev.now estimates Plague Inc. App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Plague Inc. offer on iOS?
Plague Inc. offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Plague Inc. App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Plague Inc. side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Plague Inc.?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Plague Inc.. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.