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Proton Mail - Encrypted Email icon

Proton Mail - Encrypted Email App Store Revenue Estimate

Proton AG · Productivity

Keep your conversations private. Proton Mail is encrypted email from Switzerland. Used by millions worldwide, our all-new email app protects your communications and has everything you need to easily manage your inbox. The Wall Street Journ…

App Store ★ 4.7 Free IAP 🎯 Opportunity 44 🔨 Clone 65
REV.NOW
Proton Mail - Encrypted Email icon
Proton Mail - Encrypted Email earns about
$272.3K/month
range $149.8K – $394.9K · $3.27M/year
Live data · refreshed every hour
Per Day
$9.1K
$5.0K – $13.2K
Per Week
$63.5K
$34.9K – $92.1K
Per Month
$272.3K
$149.8K – $394.9K
Per Year
$3.27M
$1.80M – $4.74M
Lifetime
$8.17M
$4.49M – $11.85M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Proton Mail - Encrypted Email

Auto-generated from this app's real revenue ($272.3K/month · $3.27M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Proton Mail - Encrypted Email is at $5.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Proton Mail - Encrypted Email for 30 days - here's what I'd do differently"
  • "Why Proton Mail - Encrypted Email costs $5.99/mo when ours costs $3.59"
  • "The productivity app Proton Mail - Encrypted Email won't tell you these 3 things"

Monetization

Subscription (~$5.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
33K
4.7M installs · 30.1% active · 2.3% pay
In-App Purchases 4
  • Monthly Mail Plus 1 month $5.99 /month
  • Monthly Unlimited 1 month $14.99 /month
  • Annualest. Mail Plus 12 months $47.90 /year ~$3.99/mo
  • Annual Unlimited 1 year $119.00 /year ~$9.92/mo
4 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
7.9.3
Released
Mar 17, 2016
Last Updated
May 8, 2026
File Size
245.3 MB
Required OS
17.2
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
BE, Catalan, Czech, Danish, Dutch, English, Finnish, French, KA, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, SL, Spanish, Swedish, Chinese, Turkish, Ukrainian
Developer
Proton AG

What's new in v7.9.3

7.9.3
- Fixed an issue where some messages were not visible in the message list
7.9.2
- Fixed an issue where users who were signed out could not sign back in due to a "User already signed in" error
- Fixed an issue where the calendar widget would fail to load for invites with non-standard timezone formats
7.9.1
- Fixed an issue causing a "Something went wrong" error when opening PDF attachments
7.9.0
Features:
- Liquid Glass UI update
- Contact group badge shown in contacts list
Fixes:
- Fixed an error when viewing app settings
- Fixed an issue faced when signing-in
- Fixed an issue with signing-ing with 2FA
- Fixed an issue related to syncing your messages
- Update error messages related to storage quote when sending a new message
- Fixed an issue related to copy-pasting multiple inline images in the composer
- Fixed an issue where tapping the unread filter multiple times could is to not have effect
- Fixed an issue where accounts with sub-users couldn't disable the mobile signature
- Fixed an issue where some specific types of emails would fail to load
- Fixed an issue where contacts with multiple emails would all be added to a contact group view
- Fixed an issue causing the message list to sometimes not load correctly
- Fixed a rare case that would allow you to tap send multiple times showing an error message
- Improved blocking of trackers that could be used in emails

Fun Numbers - share these

$0
every second
$6
every minute
$378
every hour
$9.1K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 18 senior engineer salaries per year
  • 🚗 Earns enough for 78 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 48 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
4.7M
estimated from 42,554 ratings
Active Users (MAU est.)
1.4M
30.1% of installs · PRODUCTIVITY category benchmark
Rating
4.75 ★
43K reviews
Monetization
Subscription (~$5.99/mo)

Rating Distribution

5★
37K
4★
3K
3★
928
2★
456
1★
1K

Compare Proton Mail - Encrypted Email or explore similar apps

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Frequently Asked About Proton Mail - Encrypted Email

How much money does Proton Mail - Encrypted Email make on the App Store?
Proton Mail - Encrypted Email has an estimated App Store revenue of $272.3K per month (~$3.27M per year, $9.1K per day) with a likely range of $149.8K to $394.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Proton Mail - Encrypted Email get?
Apple does not publish exact App Store download counts. Using public ratings (43K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 4.7M total iOS downloads for Proton Mail - Encrypted Email - and roughly 1.4M monthly active users on iPhone and iPad.
Is Proton Mail - Encrypted Email a top grossing iOS app and what is its App Store rank?
Proton Mail - Encrypted Email is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Proton Mail - Encrypted Email compares to other highest-grossing iPhone and iPad apps.
How is Proton Mail - Encrypted Email App Store revenue estimated?
Rev.now estimates Proton Mail - Encrypted Email App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Proton Mail - Encrypted Email offer on iOS?
Proton Mail - Encrypted Email offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Proton Mail - Encrypted Email App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Proton Mail - Encrypted Email side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Proton Mail - Encrypted Email?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Proton Mail - Encrypted Email. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.