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Real Plans - Meal Planner earns about
$4.3K/month
range $2.4K – $6.2K · $51.7K/year
Live data · refreshed every hour
Per Day
$144
$79 – $208
Per Week
$1.0K
$553 – $1.5K
Per Month
$4.3K
$2.4K – $6.2K
Per Year
$51.7K
$28.4K – $75.0K
Lifetime
$129.2K
$71.1K – $187.4K
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Real Plans - Meal Planner
Auto-generated from this app's real revenue ($4.3K/month · $51.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
23/100
Opportunity
35/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$6.58/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Real Plans - Meal Planner is at $6.58/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Food & DrinkSmart : Food & Drink Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Real Plans - Meal Planner for 30 days - here's what I'd do differently"
- "Why Real Plans - Meal Planner costs $6.58/mo when ours costs $3.95"
- "The food & drink app Real Plans - Meal Planner won't tell you these 3 things"
Monetization
Subscription (~$6.58/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
173K installs · 11.7% active · 2.3% pay
In-App Purchases 10
- Monthly Monthly Subscription $18.99 /month
- Monthly Real Plans Monthly $18.99 /month
- Monthly Whole30 Monthly Subscription $24.99 /month
- Weeklyest. Whole30 Recipes $5.99 /week ~$26.03/mo
- Annualest. Quarterly Subscription $41.99 /year ~$3.50/mo
- Annual Annual Subscription $78.99 /year ~$6.58/mo
- Annual Whole30 Annual Subscription $99.99 /year ~$8.33/mo
- One-timeest. Nom Nom Paleo Recipes $0.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 15.23
- Released
- Jun 12, 2015
- Last Updated
- Mar 25, 2026
- File Size
- 100.4 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Food & Drink
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Holistic Squid, LLC
What's new in v15.23
We're always working on new features, bug fixes, and performance improvements. Make sure you have the latest version for the best meal planning experience.
Fun Numbers - share these
$0
every second
$0
every minute
$6
every hour
$144
every day
- ☕ Buys 29 $5 coffees every day
- 🚗 Earns enough for 1 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3,009 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
173K
estimated from 2,162 ratings
Active Users (MAU est.)
20K
11.7% of installs · default benchmark
Rating
4.57 ★
2K reviews
Monetization
Subscription (~$6.58/mo)
Rating Distribution
5★
2K
4★
157
3★
61
2★
35
1★
135
Compare Real Plans - Meal Planner or explore similar apps
Food & Drink · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Real Plans - Meal Planner
How much money does Real Plans - Meal Planner make on the App Store? ⌄
Real Plans - Meal Planner has an estimated App Store revenue of $4.3K per month (~$51.7K per year, $144 per day) with a likely range of $2.4K to $6.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Real Plans - Meal Planner get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 173K total iOS downloads for Real Plans - Meal Planner - and roughly 20K monthly active users on iPhone and iPad.
Is Real Plans - Meal Planner a top grossing iOS app and what is its App Store rank? ⌄
Real Plans - Meal Planner is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Real Plans - Meal Planner compares to other highest-grossing iPhone and iPad apps.
How is Real Plans - Meal Planner App Store revenue estimated? ⌄
Rev.now estimates Real Plans - Meal Planner App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Real Plans - Meal Planner offer on iOS? ⌄
Real Plans - Meal Planner offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Real Plans - Meal Planner App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Real Plans - Meal Planner side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Real Plans - Meal Planner? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Real Plans - Meal Planner. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
