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Snapchat earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue
✓ Verified filing
Snap Inc. - full brand revenue
Annual brand revenue (2024)
$5.4B/year
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$5.4B/year
99% of total brand revenue
Snap Inc. earns about $5.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
Monetization
No App Store revenue (monetizes off-store)Revenue mix (estimated)
- Ads / branded ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.40–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.
App Details
Pulled from the App Store- Current Version
- 13.91.1.0
- Released
- Jul 13, 2011
- Last Updated
- May 7, 2026
- File Size
- 349.5 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish, French, German, Greek, GU, Hindi, Indonesian, Italian, Japanese, KN, Korean, Malay, ML, MR, NB, Polish, Portuguese, PA, Romanian, Russian, Chinese, Spanish, Swedish, TA, TE
- Developer
- Snap, Inc.
What's new in v13.91.1.0
Just a little tune-up to keep everything running smoothly!
Fun Numbers - share these
$0
every second
$0
every minute
$0
every hour
$0
every day
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
3.0B
Snap Inc Q4 2024
Active Users (MAU est.)
850.0M
Public: Snap Inc Q4 2024
US Grossing Rank
#5
Live from App Store top-grossing chart
Monetization
No App Store revenue (monetizes off-store)
Rating Distribution
5★
4.7M
4★
386K
3★
126K
2★
57K
1★
514K
Compare Snapchat or explore similar apps
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Frequently Asked About Snapchat
How much money does Snapchat make on the App Store? ⌄
Snapchat has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Snapchat get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (5.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.0B total iOS downloads for Snapchat - and roughly 849.0M monthly active users on iPhone and iPad.
Is Snapchat a top grossing iOS app and what is its App Store rank? ⌄
Snapchat is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Snapchat compares to other highest-grossing iPhone and iPad apps.
How is Snapchat App Store revenue estimated? ⌄
Rev.now estimates Snapchat App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Snapchat offer on iOS? ⌄
Snapchat currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Snapchat App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Snapchat side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Snapchat? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Snapchat. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
