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Taboo App Store Revenue Estimate

Marmalade Game Studio · Games

Can you describe an APPLE without using the words RED, FRUIT, PIE, CIDER or CORE? Taboo is the ultimate brain-teasing, word-twisting adult party game. Play with video chat and throw a house party on your phone! Split into two teams and tak…

App Store ★ 4.9 USD1.99 IAP 🎯 Opportunity 22 🔨 Clone 45
REV.NOW
Taboo icon
Taboo earns about
$19.5K/month
range $10.7K – $28.2K · $233.5K/year
Live data · refreshed every hour
Per Day
$649
$357 – $940
Per Week
$4.5K
$2.5K – $6.6K
Per Month
$19.5K
$10.7K – $28.2K
Per Year
$233.5K
$128.4K – $338.5K
Lifetime
$583.7K
$321.0K – $846.4K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Taboo

Auto-generated from this app's real revenue ($19.5K/month · $233.5K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

22/100
Opportunity
Marginal - only if you have a real angle
45/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Taboo is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Taboo for 30 days - here's what I'd do differently"
  • "Why Taboo costs $9.99/mo when ours costs $5.99"
  • "The games app Taboo won't tell you these 3 things"

Monetization

Paid app ($1.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
2K
367K installs · 20.2% active · 2.6% pay
In-App Purchases 10
  • Monthlyest. Midnight Deck $9.99 /month
  • Weeklyest. Ready to Roast $6.49 /week ~$28.20/mo
  • Weeklyest. Celebrity Deck $6.49 /week ~$28.20/mo
  • One-time Generations Gen Z Pack $1.99 one-time
  • One-time Mystery Mix Pack 1 $1.99 one-time
  • One-timeest. Unlock Taboo Premium $2.99 one-time
  • One-time Midnight Night Out Pack $2.99 one-time
  • One-time Midnight Bedroom Pack $2.99 one-time
10 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.0.23
Released
Nov 10, 2021
Last Updated
Mar 30, 2026
File Size
269.4 MB
Required OS
15.0
Content Rating
4+
Category
Games
Price
USD1.99
Currency
USD
Languages
English, French, German, Greek, Hindi, Italian, Polish, Spanish, Turkish
Developer
Marmalade Game Studio

What's new in v1.0.23

Get ready for some pure chaotic word wrangling fun! 1200 new words are now available in the shop! If you love party games you will love this and you can do it all with video chat already included in the app, no extras needed!

Fun Numbers - share these

$0
every second
$0
every minute
$27
every hour
$649
every day
  • ☕ Buys 130 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 6 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 666 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
367K
estimated from 4,583 ratings
Active Users (MAU est.)
74K
20.2% of installs · GAMES category benchmark
Rating
4.88 ★
5K reviews
Monetization
Paid app ($1.99)

Rating Distribution

5★
4K
4★
253
3★
59
2★
16
1★
33

Compare Taboo or explore similar apps

Games · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Taboo

How much money does Taboo make on the App Store?
Taboo has an estimated App Store revenue of $19.5K per month (~$233.5K per year, $649 per day) with a likely range of $10.7K to $28.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Taboo get?
Apple does not publish exact App Store download counts. Using public ratings (5K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 367K total iOS downloads for Taboo - and roughly 74K monthly active users on iPhone and iPad.
Is Taboo a top grossing iOS app and what is its App Store rank?
Taboo is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Taboo compares to other highest-grossing iPhone and iPad apps.
How is Taboo App Store revenue estimated?
Rev.now estimates Taboo App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Taboo offer on iOS?
Taboo offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Taboo App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Taboo side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Taboo?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Taboo. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.