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The Breathing App: Calm Daily earns about
$2.9K/month
range $1.6K – $4.2K · $34.5K/year
Live data · refreshed every hour
Per Day
$96
$53 – $139
Per Week
$670
$369 – $972
Per Month
$2.9K
$1.6K – $4.2K
Per Year
$34.5K
$19.0K – $50.0K
Lifetime
$86.2K
$47.4K – $125.0K
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for The Breathing App: Calm Daily
Auto-generated from this app's real revenue ($2.9K/month · $34.5K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
14/100
Opportunity
75/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$3.33/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
The Breathing App: Calm Daily is at $3.33/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried The Breathing App: Calm Daily for 30 days - here's what I'd do differently"
- "Why The Breathing App: Calm Daily costs $3.33/mo when ours costs $2.00"
- "The health & fitness app The Breathing App: Calm Daily won't tell you these 3 things"
Monetization
Subscription (~$3.33/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
100K installs · 17.8% active · 3.5% pay
Profile: Wellness
In-App Purchases 4
- Monthly Monthly Premium $3.99 /month
- Monthly Monthly Subscription $4.99 /month
- Annual Annual Premium $39.99 /year ~$3.33/mo
- Annual Annual Subscription $44.99 /year ~$3.75/mo
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.4.5
- Released
- Oct 3, 2017
- Last Updated
- May 26, 2026
- File Size
- 171.0 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Breathing App, LLC
What's new in v2.4.5
* NEW Resonance ratio: 5.5:5.5 --> improve your HRV
* New daily practice reminders - stay consistent with your breathing practice every day
* Other bug fixes and improvements
Fun Numbers - share these
$0
every second
$0
every minute
$4
every hour
$96
every day
- ☕ Buys 19 $5 coffees every day
- 🚗 Earns enough for 1 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4,511 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
100K
estimated from 1,252 ratings
Active Users (MAU est.)
18K
17.8% of installs · wellness profile benchmark
Rating
4.81 ★
1K reviews
Monetization
Subscription (~$3.33/mo, wellness)
Rating Distribution
5★
1K
4★
80
3★
18
2★
14
1★
19
Compare The Breathing App: Calm Daily or explore similar apps
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Frequently Asked About The Breathing App: Calm Daily
How much money does The Breathing App: Calm Daily make on the App Store? ⌄
The Breathing App: Calm Daily has an estimated App Store revenue of $2.9K per month (~$34.5K per year, $96 per day) with a likely range of $1.6K to $4.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does The Breathing App: Calm Daily get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 100K total iOS downloads for The Breathing App: Calm Daily - and roughly 18K monthly active users on iPhone and iPad.
Is The Breathing App: Calm Daily a top grossing iOS app and what is its App Store rank? ⌄
The Breathing App: Calm Daily is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how The Breathing App: Calm Daily compares to other highest-grossing iPhone and iPad apps.
How is The Breathing App: Calm Daily App Store revenue estimated? ⌄
Rev.now estimates The Breathing App: Calm Daily App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does The Breathing App: Calm Daily offer on iOS? ⌄
The Breathing App: Calm Daily offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare The Breathing App: Calm Daily App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare The Breathing App: Calm Daily side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for The Breathing App: Calm Daily? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for The Breathing App: Calm Daily. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
