← Check another app
Theodolite icon

Theodolite App Store Revenue Estimate

Craig Hunter · Navigation

Theodolite is a multi-function viewfinder that combines a compass, two-axis inclinometer, rangefinder, GPS, map, nav calculator, and geo-overlay photo/movie camera into one indispensable app. Theodolite was one of the very first augmented r…

App Store ★ 4.7 USD8.99 IAP 🎯 Opportunity 27 🔨 Clone 55
REV.NOW
Theodolite icon
Theodolite earns about
$10.8K/month
range $5.9K – $15.6K · $129.5K/year
Live data · refreshed every hour
Per Day
$360
$198 – $521
Per Week
$2.5K
$1.4K – $3.6K
Per Month
$10.8K
$5.9K – $15.6K
Per Year
$129.5K
$71.2K – $187.7K
Lifetime
$323.6K
$178.0K – $469.3K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Theodolite

Auto-generated from this app's real revenue ($10.8K/month · $129.5K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

27/100
Opportunity
Marginal - only if you have a real angle
55/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$7
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$8.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • last updated 10 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Theodolite is at $8.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Navigation
  • Smart : Navigation Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Theodolite for 30 days - here's what I'd do differently"
  • "Why Theodolite costs $8.99/mo when ours costs $5.39"
  • "The navigation app Theodolite won't tell you these 3 things"

Monetization

Paid app ($8.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
1K
45K installs · 37.2% active · 7.2% pay
In-App Purchases 8
  • Monthlyest. 10,000 Outdoors Map Tiles $8.99 /month
  • Monthlyest. 20,000 Outdoors Map Tiles $17.99 /month
  • Monthlyest. US State Plane Coordinates $24.99 /month
  • Weeklyest. US Mountain Summits AR Layer $2.99 /week ~$12.99/mo
  • Weeklyest. 5,000 Outdoors Map Tiles $4.99 /week ~$21.68/mo
  • One-timeest. 1,000 Outdoors Map Tiles $0.99 one-time
  • One-timeest. Team Tracking $1.99 one-time
  • One-time World Datum Pack $2.99 one-time
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
9.1
Released
Nov 30, 2009
Last Updated
Jun 30, 2025
File Size
29.6 MB
Required OS
15.6
Content Rating
4+
Category
Navigation
Price
USD8.99
Currency
USD
Languages
English
Developer
Craig Hunter

What's new in v9.1

New measure tool on map screen to compute distance and heading. Polygon popup label now includes perimeter length. Enlarged size of touch target for camera shutter button to include entire lower corner of screen for easier taps. Options to control specific geo-data elements included in photo/movie overlay. Revised rangefinder code for better fidelity on multi-lens camera systems. Fixed issue where certain characters in map marker titles would cause problems for KML export to Google Earth. Updated camera sharing feature that allows other apps to use Theodolite's camera for image & data capture. Minor bug fixes and tweaks.

Fun Numbers - share these

$0
every second
$0
every minute
$15
every hour
$360
every day
  • ☕ Buys 72 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 3 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1,201 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
45K
estimated from 900 ratings
Active Users (MAU est.)
17K
37.2% of installs · NAVIGATION category benchmark
Rating
4.71 ★
900 reviews
Monetization
Paid app ($8.99)

Rating Distribution

5★
763
4★
72
3★
26
2★
16
1★
23

Compare Theodolite or explore similar apps

Navigation · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Theodolite

How much money does Theodolite make on the App Store?
Theodolite has an estimated App Store revenue of $10.8K per month (~$129.5K per year, $360 per day) with a likely range of $5.9K to $15.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Theodolite get?
Apple does not publish exact App Store download counts. Using public ratings (900 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 45K total iOS downloads for Theodolite - and roughly 17K monthly active users on iPhone and iPad.
Is Theodolite a top grossing iOS app and what is its App Store rank?
Theodolite is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Theodolite compares to other highest-grossing iPhone and iPad apps.
How is Theodolite App Store revenue estimated?
Rev.now estimates Theodolite App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Navigation category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Theodolite offer on iOS?
Theodolite offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Theodolite App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Theodolite side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Theodolite?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Theodolite. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.