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Threema. The Secure Messenger icon

Threema. The Secure Messenger App Store Revenue Estimate

Threema GmbH · Social Networking

Threema is the world’s best-selling secure messenger, used by more than 12 million people in over 175 countries, developed in Switzerland, and designed with privacy and data protection in mind. Whether chats, calls, or files, everything is …

App Store ★ 4.3 USD6.99 🎯 Opportunity 19 🔨 Clone 45
Open in App Store ↗
REV.NOW
Threema. The Secure Messenger icon
Threema. The Secure Messenger earns about
$6.4K/month
range $3.5K – $9.2K · $76.3K/year
Live data · refreshed every hour
Per Day
$212
$117 – $307
Per Week
$1.5K
$816 – $2.2K
Per Month
$6.4K
$3.5K – $9.2K
Per Year
$76.3K
$42.0K – $110.6K
Lifetime
$190.7K
$104.9K – $276.5K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Threema. The Secure Messenger

Auto-generated from this app's real revenue ($6.4K/month · $76.3K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

19/100
Opportunity
Marginal - only if you have a real angle
45/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$6
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Threema. The Secure Messenger is paid at USD6.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Social Networking
  • Smart : Social Networking Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Threema. The Secure Messenger for 30 days - here's what I'd do differently"
  • "Why Threema. The Secure Messenger costs $9.99/mo when ours costs $5.99"
  • "The social networking app Threema. The Secure Messenger won't tell you these 3 things"
📋 Mine the negative reviews → 🤖 Generate Cursor / Claude prompt → 🎯 ASO keyword analysis → 📝 Metadata audit → 📨 Pitch creators 🔥 Find more goldmines →

Monetization

Paid app ($6.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Paid app: $6.99

App Details

Pulled from the App Store
Current Version
7.2.5
Released
Dec 28, 2012
Last Updated
Jun 22, 2026
File Size
108.1 MB
Required OS
17.0
Content Rating
4+
Category
Social Networking
Price
USD6.99
Currency
USD
Languages
Bulgarian, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Chinese, Slovak, Spanish, Swedish, Chinese, Turkish, Ukrainian
Developer
Threema GmbH
View in App Store ↗Developer Website ↗Developer on Store ↗

What's new in v7.2.5

• Fixed an issue that caused only a black screen to be displayed in certain cases
Threema 7.2.4
• Fixed a bug that could occur when opening chats
• Fixed a bug that could occur when connecting to the server
• Fixed a bug that occurred when deleting or editing sent messages
• Various improvements related to VoiceOver and voice messages
Threema 7.2.3
• Fixed a bug related to restoring a Threema Safe backup with an own server
Threema 7.2.1
• Easy device switching: When switching to a new iPhone, Threema data can be transferred directly to the new device using Quick Start
• Various performance optimizations
• General improvements and various bug fixes
Threema 7.2
• Fixed several bugs related to the Liquid Glass design
• Fixed several bugs related to individual and group calls
• Fixed several bugs related to forwarding messages
• Various performance optimizations
• General improvements and various bug fixes

Fun Numbers - share these

$0
every second
$0
every minute
$9
every hour
$212
every day
  • ☕ Buys 42 $5 coffees every day
  • 🚗 Earns enough for 2 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2,039 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
34K
estimated from 682 ratings
Active Users (MAU est.)
15K
43.3% of installs · SOCIAL_NETWORKING category benchmark
Rating
4.27 ★
682 reviews
Monetization
Paid app ($6.99)

Rating Distribution

5★
477
4★
72
3★
39
2★
27
1★
67

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Frequently Asked About Threema. The Secure Messenger

How much money does Threema. The Secure Messenger make on the App Store? ⌄
Threema. The Secure Messenger has an estimated App Store revenue of $6.4K per month (~$76.3K per year, $212 per day) with a likely range of $3.5K to $9.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Threema. The Secure Messenger get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (682 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 34K total iOS downloads for Threema. The Secure Messenger - and roughly 15K monthly active users on iPhone and iPad.
Is Threema. The Secure Messenger a top grossing iOS app and what is its App Store rank? ⌄
Threema. The Secure Messenger is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Threema. The Secure Messenger compares to other highest-grossing iPhone and iPad apps.
How is Threema. The Secure Messenger App Store revenue estimated? ⌄
Rev.now estimates Threema. The Secure Messenger App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Threema. The Secure Messenger offer on iOS? ⌄
Threema. The Secure Messenger currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Threema. The Secure Messenger App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Threema. The Secure Messenger side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Threema. The Secure Messenger? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Threema. The Secure Messenger. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.

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