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REV.NOW
Plan to Eat earns about
$8.4K/month
range $4.6K – $12.2K · $100.9K/year
Live data · refreshed every hour
Per Day
$280
$154 – $407
Per Week
$2.0K
$1.1K – $2.8K
Per Month
$8.4K
$4.6K – $12.2K
Per Year
$100.9K
$55.5K – $146.4K
Lifetime
$252.3K
$138.8K – $365.9K
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Plan to Eat
Auto-generated from this app's real revenue ($8.4K/month · $100.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
14/100
Opportunity
35/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$4.58/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Plan to Eat is at $4.58/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Food & DrinkSmart : Food & Drink Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Plan to Eat for 30 days - here's what I'd do differently"
- "Why Plan to Eat costs $4.58/mo when ours costs $2.75"
- "The food & drink app Plan to Eat won't tell you these 3 things"
Monetization
Subscription (~$4.58/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
476K installs · 11.9% active · 2.3% pay
In-App Purchases 1
- Annual One-Year Membership $54.99 /year ~$4.58/mo
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 3.7.7
- Released
- Jul 19, 2017
- Last Updated
- Apr 23, 2026
- File Size
- 18.9 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Food & Drink
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Plan To Eat, LLC
What's new in v3.7.7
- You can now choose which day of the week your planner starts on from Planner Settings.
- We improved shopping list organization so similar items are grouped together more consistently.
- We improved iPad multitasking support so you can now use the app in a split view or slide over window.
Fun Numbers - share these
$0
every second
$0
every minute
$12
every hour
$280
every day
- ☕ Buys 56 $5 coffees every day
- 👨💻 Pays for 1 senior engineer salaries per year
- 🚗 Earns enough for 2 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1,541 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
476K
estimated from 5,950 ratings
Active Users (MAU est.)
57K
11.9% of installs · default benchmark
Rating
4.84 ★
6K reviews
Monetization
Subscription (~$4.58/mo)
Rating Distribution
5★
5K
4★
394
3★
56
2★
34
1★
86
Compare Plan to Eat or explore similar apps
Food & Drink · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Plan to Eat
How much money does Plan to Eat make on the App Store? ⌄
Plan to Eat has an estimated App Store revenue of $8.4K per month (~$100.9K per year, $280 per day) with a likely range of $4.6K to $12.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Plan to Eat get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (6K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 476K total iOS downloads for Plan to Eat - and roughly 57K monthly active users on iPhone and iPad.
Is Plan to Eat a top grossing iOS app and what is its App Store rank? ⌄
Plan to Eat is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Plan to Eat compares to other highest-grossing iPhone and iPad apps.
How is Plan to Eat App Store revenue estimated? ⌄
Rev.now estimates Plan to Eat App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Plan to Eat offer on iOS? ⌄
Plan to Eat offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Plan to Eat App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Plan to Eat side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Plan to Eat? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Plan to Eat. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
