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REV.NOW
TurboTax: File Your Tax Return earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue
📰 Reported
Intuit - full brand revenue
Annual brand revenue (2022)
$12.7B/year
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$12.7B/year
99% of total brand revenue
Intuit earns about $12.7B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for TurboTax: File Your Tax Return
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
0/100
Opportunity
35/100
Cloneability
$0
Revenue / install
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
TurboTax: File Your Tax Return is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried TurboTax: File Your Tax Return for 30 days - here's what I'd do differently"
- "Why TurboTax: File Your Tax Return costs $9.99/mo when ours costs $5.99"
- "The finance app TurboTax: File Your Tax Return won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)Revenue mix (estimated)
- Ads / branded ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.50–$4.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.
App Details
Pulled from the App Store- Current Version
- 12.12
- Released
- Dec 18, 2014
- Last Updated
- Jun 29, 2026
- File Size
- 269.3 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- English, Spanish
- Developer
- Intuit Inc.
What's new in v12.12
Missed the extension deadline? You can still file your taxes.
Fun Numbers - share these
$0
every second
$0
every minute
$0
every hour
$0
every day
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
140.8M
estimated from 938,352 ratings
Active Users (MAU est.)
16.9M
12% of installs · FINANCE category benchmark · iOS large-install decay × 0.28
Rating
4.79 ★
938K reviews
Monetization
No App Store revenue (monetizes off-store)
Rating Distribution
5★
826K
4★
67K
3★
22K
2★
5K
1★
18K
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Frequently Asked About TurboTax: File Your Tax Return
How much money does TurboTax: File Your Tax Return make on the App Store? ⌄
TurboTax: File Your Tax Return has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does TurboTax: File Your Tax Return get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (938K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 140.8M total iOS downloads for TurboTax: File Your Tax Return - and roughly 16.9M monthly active users on iPhone and iPad.
Is TurboTax: File Your Tax Return a top grossing iOS app and what is its App Store rank? ⌄
TurboTax: File Your Tax Return is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how TurboTax: File Your Tax Return compares to other highest-grossing iPhone and iPad apps.
How is TurboTax: File Your Tax Return App Store revenue estimated? ⌄
Rev.now estimates TurboTax: File Your Tax Return App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does TurboTax: File Your Tax Return offer on iOS? ⌄
TurboTax: File Your Tax Return currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare TurboTax: File Your Tax Return App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare TurboTax: File Your Tax Return side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for TurboTax: File Your Tax Return? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for TurboTax: File Your Tax Return. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
